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Spanish apparel brand Vinegar opens store in Hyderabad

January 07, 2014 (India)

Vinegar, the Spanish Apparel and Accessories Brand known for its quirky take on fashion and style marks its entry in Hyderabad.

A collection of imaginative, and well designed apparel for all you ladies are in store at this exclusive store which was launched by stunning Bollywood Diva Kangana Ranaut at Jubilee Hills on December 2013.

The 2000 sq ft Vinegar store is a destination that will leave you spoilt for choice when it comes to uber-chic western clothes and accessories.

With a legacy of offering unique designs, silhouettes and colors which are trendy and modern; Vinegar personifies every expression of a woman.

Awesomely cool, sophisticated and crazy, the collection caters to women in the age group of 20-40 and stocks an elaborate range of day wear, office wear and evening wear. The brand colors black and white with vibrant Vinegar hues dominate the décor and spells quirkiness at its best. Further enhancing the brand experience is the collection of shoes and accessories in exciting colors and designs.

Clean and unique display of the collection in the enormous 2000 sq ft store, spread across two floors allows the buyer to easily browse through the collection.

The Vinegar story is told by multiple black and white striped mannequins striking attractive poses suspended in a formation amidst a crowd of closely hung light bulbs. With absolute white pristine walls and décor, the store spells elegance and style.

Speaking about the store, Varsha Bhawnani, Owner and Managing Director said, “Vinegar celebrates the little bit of ‘crazy’ inside every woman; the daring and the edge behind her elegance. It’s about finding your real self.

"Unconventional yet fashionable, each Vinegar piece exudes oomph and class. The international imagery, branding and design are sure to establish us as the ‘must have’ brand on high-street. We are glad to spread our passion for fashion to the gorgeous ladies in Hyderabad.”

Vinegar woman has a lot of flair because she often expresses herself in extravagant ways - the entire range embodies exactly that. Vinegar aims to give a fresh new approach to fashion by capturing latest runway trends just to make sure you are fashionably ahead.


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