Home / Knowledge / News / Apparel/Garments / Under Armour unveils Colo-Colo football club kit
Under Armour unveils Colo-Colo football club kit
09
Jan '14
Colo-Colo and Under Armour unveiled the team's new Under Armour kits for the upcoming season.

The unveiling also serves as the official announcement of the brand's global partnership and technical sponsorship of the most successful club in the history of Chile's Primera Division. This is the brand's first kit supply agreement with a top-tier South American football club.

As part of the five-year deal, Under Armour will design and develop match kits and training apparel for the Club's teams, and replica products for supporters in Chile and throughout the world. The brand will also outfit the Academy teams with its latest football boots.

"Colo-Colo has a prestigious history and we look forward to them achieving new milestones throughout our partnership," said Matt Mirchin, EVP, Global Brand and Sports Marketing, Under Armour. "The spirit of the Club and passion of their supporters presents an amazing platform for our brand to reach new audiences in Chile, serve as the foundation of our growth in South America and propel our momentum in the game of football."

"For Colo-Colo, it is a great honor to partner with a company like Under Armour. We truly believe that the tie between these two leaders will render long-term success. As president, I welcome the innovative performance brand to Chile," said Arturo Salah, President, Colo-Colo.

The home kit features a white shirt with black trimming, black short and white sock colors. The away kit features a black shirt with white trimming, white shorts and black sock colors. The black and white colors of the home and away kits pay tribute to the colors that the Club has traditionally used since its founding.

The kits are extremely light, weighing only 3.8 ounces, and contain the brand's quick drying technology. Engineered with the brand's HeatGear technology, players are ensured to remain cool and light, even in the harshest weather conditions.

The training apparel ranges will feature the brand's most innovative technologies. In the warmer months, Colo Colo players will benefit from wearing HeatGear short sleeve training t-shirts and training shorts to keep them cool. As the season progresses, the range will include a mid-layer top constructed in Under Armour's Charged Cotton Storm technology to repel water and keep players dry in the rain and snow. In the winter, ColdGear Infrared training apparel is designed to keep players warmer, longer, without adding weight.

About Colo-Colo

Colo-Colo is the most popular and successful team in Chile. In its 88-year history it has won 29 national titles and 10 Copa Chile titles. It is the only Chilean team that has won the Copa Libertadores de America, in 1991. Additionally, it has claimed the Recopa Sudamericana and a Copa Interamericana title.

About Under Armour, Inc.

Under Armour is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland.

Under Armour

Must ReadView All

Apparel/Garments | On 25th Jun 2016

AEPC fears Brexit will hurt Indian apparel exports

The Apparel Export Promotion Council (AEPC) expressed its...

Courtesy: ITMF

Textiles | On 25th Jun 2016

Global yarn output up 20% q-o-q in Q1 2016: ITMF

The global yarn production increased by 20 per cent...

Courtesy: Balmain

Fashion | On 25th Jun 2016

Qatari investment fund buys French label Balmain

Mayhoola for Investments, an investment fund backed by the Emir of...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Rahuul Jashnani
Jashn

What is the size of the ethnicwear vertical in India? How are Indian...

Milind Khandwe
Hindoostan Innovation Centre

Which areas of innovation is the Hindustan Innovation Centre (HIC) focused ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search