Giordano, the global apparel brand known for its everyday wardrobe essentials, officially inaugurated its concept flagship store at Dolmen Mall, Clifton in Karachi, Pakistan.
A special celebration took place attended by over 500 invited guests, media, bloggers, fashion models and local celebrities.
The new store adds to the existing Giordano store in Dolmen Hyderi and on track to open three more stores in Karachi and Pakistan this year.
“Today we celebrate a significant milestone for Giordano here in Pakistan with the opening of our new flagship store which signals the new design direction for Giordano stores in Pakistan and nearby region in the Middle East, Central Asia and even Africa,” said Ishwar Chugani, Managing Director of Giordano Middle East FZE and Executive Director of Giordano International.
The store, located in the Dolmen Mall, Clifton, one of Karachi’s favourite shopping and entertainment destination, redefines simplicity and embraces classic, polished and refined design.
Space is maximised for product displays and customer interaction; including wider entrances and larger, more comfortable fitting rooms. Wood accents have been added to increase the feeling of warmth and natural space. Energy-efficient lights enhance the customer experience while minimising the store’s carbon footprint.
Following two decades of consistent brand growth in the Middle East and with 260 stores operating including in Central Asia, India, Pakistan and Africa, Giordano has planned an aggressive expansion and will roll out the new design concept shop across all Giordano stores in the region.
Founded in Hong Kong in 1981, Giordano International Limited, together with its group companies (the “Giordano Group”) is now one of the world’s leading international retailers of apparel and accessories for men, women and children.
Our office in Dubai, U.A.E., Giordano Middle East FZE (Free Zone Establishment), is a wholly-owned subsidiary of Giordano International Limited and provides strategic support, logistics and management assistance to Giordano’s franchise partners across the Middle East, Africa, Central Africa and Europe.