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Jockey partners Intradeco to launch men's sleepwear line
16
Jan '14
Jockey International, Inc., announces a licensing partnership with global apparel supplier, Intradeco. Jockey - a leading manufacturer and marketer of apparel products –is partnering with Intradeco for their expertise in sleepwear and thermals to launch a new Men's Sleepwear Collection.

Jockey will also license to Intradeco men's and women's thermals and baselayer. This is the first partnership between the two companies.

"We are thrilled to partner with Intradeco and leverage their expertise as industry leaders for Jockey's new Men's Sleepwear collection," said Milou Gwyn, VP Licensing, Jockey International, Inc. "Their excellence in design, as well as their skill in sourcing and manufacturing, are valuable assets. Further, Intradeco and Jockey share a compatible corporate culture, a commitment to quality and high ethical standards."

The Jockey Men's Sleepwear Collection will leverage the brand's innovation in fabrics and national distribution. Intradeco brings their expertise in design, sourcing, and sales to the partnership. Together, a collection has been developed that is on brand and unique to the marketplace.

The Jockey Men's Sleepwear Collection will feature classic styles including robes, sleepwear pants and gift sets; in fabrications such as flannel, jersey knit and waffle. Styles will be available wherever Jockey products are sold.

The Jockey men's sleepwear collection will launch in fall 2014.

About Jockey International, Inc.

Jockey International, Inc. is a privately held company, founded in 1876. Today, Jockey is a leading manufacturer and marketer of apparel products sold in major department and specialty stores in more than 120 countries around the world. With headquarters in Kenosha, Wis., Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers' needs continues to be our company's hallmark.

About Intradeco Apparel

Intradeco is a socially responsible vertical manufacturer of textiles and finished goods based in El Salvador and Nicaragua. Since 1982, Intradeco Apparel has been a world class apparel supplier to the US apparel market. Intradeco wholly owns fully vertical operations in Central America in conjunction with operating global sourcing. The company's operations have grown worldwide, employing more than 6,500 people.

Jockey


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