Adidas, the official on-court apparel provider for the National Basketball Association (NBA), unveiled the uniforms and apparel for the 63rd NBA All-Star Game on Feb. 16 in New Orleans, La.
Designed by adidas, the uniforms are inspired by New Orleans’ rich and unique culture, featuring vibrant Mardi Gras colors and shiny brass and silver accents on a short-sleeved silhouette.
The NBA All-Star logo appears on the chest of the blue “East” and red “West” jerseys in the shape of the fleur-de-lis, the official symbol of Louisiana, with a purple “W” or green “E” cut out to identify the conference of each player.
“Each year, we look forward to developing a unique on-court look for the players that pays homage to the host city and adds to the excitement of this highly anticipated game,” said Chris Grancio, adidas head of global basketball sports marketing. “This year’s All-Star collection reflects New Orleans’ festive musical history while also providing the premium performance elements that NBA athletes have grown accustomed to.”
The All-Stars will take to the court in black, white and gray varsity-style warm-ups featuring conference logo patches. Each player’s jacket will be customized to represent individual career accomplishments such as NBA All-Star Game appearances and NBA All-Star MVP awards, NBA Championships, regular season accolades and scoring titles. Players will also wear shooting shirts that feature a colorful primal print.
adidas has been providing innovative products for the world’s best athletes for more than 60 years, from past legends to today’s superstars, such as Dwight Howard, Derrick Rose, Damian Lillard and John Wall. On April11, 2006 adidas and the National Basketball Association signed an 11-year global merchandising partnership making the adidas brand the official uniform and apparel provider for the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season.
About NBA All-Star 2014
NBA All-Star 2014 in New Orleans will bring together some of the most talented and passionate players in the league’s history for a global celebration of the game. The 63rd NBA All-Star Game, which will take place on Sunday, Feb. 16 at New Orleans Arena, will reach fans in more than 200 countries and territories in more than 40 languages.
TNT will televise the All-Star Game for the 12th consecutive year, marking Turner Sports' 30th year of All-Star coverage. Other events at NBA All-Star 2014 will include State Farm All-Star Saturday Night, BBVA Compass Rising Stars Challenge, NBA Development League All-Star Game, Sprint NBA All-Star Celebrity Game, and NBA All-Star Jam Session.