Whether you're on the job, at school, or working off the clock, Dickies' new selections are built to work. The brand has also evolved some of its iconic pieces this season with new fits, fabrics, colors and additional detailing.
"Dickies customers work across a vast array of industries and jobs as well as having very active lifestyles when they're not at work, so they need clothing that helps them get the job done no matter the circumstances," says Dickies Marketing Chief Matthew McCartin. "We're dedicated to meeting those needs with trusted, top quality products at an unmatched value."
New Dickies selections this Spring include product technology such as FlexFabric; drirelease with FreshGuard; performance attributes for a greater range of motion, fast-drying fabrics, stain-repellency, odor neutralization and UPF protection. To allow for additional comfort and protection, the new styles were constructed with purpose-built lightweight fabrics that are breathable and durable.
"At Dickies, we strive to bring cutting edge industry developments to consumers while protecting the workwear heritage we've cultivated over the course of 90 years," says Brian Sheedy, Head Merchant for Dickies. "Our Spring 2014 collection is the perfect blend of innovative, performance workwear with the comfort, durability and reliability for which the Dickies brand is known."
Men's Spring 2014 Highlights:
FlexFabric – This new technology within Dickies' light and strong comfort workwear story delivers unbeatable maneuverability for extra 'give' in men's bottoms. It includes new wicking with light and strong materials for select twill bottoms styles, including the 11" Cargo Short (style WR556). FlexFabric will be offered in nine new styles and eight colors; and further extends the brand's fit continuum across twill, denim and duck bottoms.
Dickies Performance System (DPS) – This performance-based product line was developed to keep workers protected and comfortable in all weather conditions. It has been updated with technology to maintain optimal temperature balance, wick moisture and enhance the body's general performance in hot weather conditions.
The line now features an assortment of performance tee shirts with drirelease technology (allowing fabric to dry faster than cotton) with FreshGuard (odor neutralizer that will never wash out). Two new styles of the DPS work shirt—the Dickies Deluxe Work Shirt and Ultimate Work Shirt—feature fully-vented, mesh-lined backs for enhanced airflow and cooling; plus UPF 50 sun protection. Lightweight DPS shorts feature quick-drying fabric blends with durability and versatility for all work and hot weather conditions.
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