Open exclusively to buyers, press and fashion industry professionals, the strong curatorial ethos of MAN continually ensure a tight selection of up-and-coming designers as well as established contemporary menswear brands.
Continuing strong into 2014, MAN remains devoted to offering their brands a welcomed introduction to the right cultivated buyers, as well as key media outlets and retailers from large scale department stores to independent, off the beaten path boutiques. MAN is first and foremost a place to build business and make lasting industry connections.
The team behind MAN has a long and involved history in men’s fashion and creative design: Antoine Floch, formerly of Surface to Air and Rendez-Vous tradeshow, and the creative team forming The Imaginers Paris, Romain Bernardie-James and Olivier Migda.
With a new approach to creating a truly valuable event for men’s fashion industry, the great and growing success of MAN has largely been due to their refined yet comprehensive brand selection process; from brand personality and communication, website and seasonal lookbooks, to their educated understanding of the various international markets, all brand assets are assessed.
“To the extent of ongoing world travel in search of inspiring young companies, we strive to bring together the best in menswear,” says Director of MAN, Antoine Floch. “What’s most important is that each has something unique to contribute to the men’s fashion community.”
Beginning with just 30 innovative brands for the debut event in January 2012 and growing to a curated selection of almost 60 brands for their most recent event, the MAN shows have become pivotal dates in the international menswear calendar.
With an understanding that personal style extends into lifestyle, MAN encompasses more than just apparel to include a range of goods and services that embody the considered taste of the modern man. From grooming products and lifestyle boutiques to local restaurants and a media lounge hosted by New York Whiskey Club, MAN creates the ideal platform for like-minded entities within the industry to come together and foster aligned and amiable business relationships.
From strength to strength, MAN has grown to launch WOMAN shows, creating the same inspiring community for the womanswear industry. For 2014, MAN will now expand the platform to include a Tokyo show to include the Asian market.
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