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Alvanon to showcase AlvaForm fit solutions at Colombiatex
Jan '14
Alvanon Inc. technical fit expert Don Howard will offer insights on how to successfully harmonize differing views of fashion fit at Colombiatex 2014, Plaza Mayor, Medellín, Colombia.

The seminar is titled “Aesthetic Fit and Technical Fit, Best Practices for Achieving Both.” The seminar will also address concepts such as organizational fit ownership, fit intent and fit consistency. It will take place Thursday, Jan. 23, 2:30 to 3:30 p.m. 

According to Howard, the seminar will examine key differences between aesthetic fit and technical fit and offer thoughts on how to resolve them.  “There are multiple stakeholders in the product development process, including the design, merchandizing and technical teams, and each has a different perspective on apparel fit,” notes Howard,  Alvanon’s Executive Director, AlvaInsight.

“Before starting product development, the major stakeholders must define the target demographic, agree on a core body size for sampling and have a common understanding of fit characteristics.”

Alvanon, the global fashion industry’s apparel fit leader, will also exhibit AlvaForm fit forms at the show, Tuesday, Jan. 21, to Thursday, Jan. 23. Alvanon will occupy Booth 466.

The AlvaForm mannequins, in adult and children’s sizes, conform to regional body standards. Visitors to the exhibit can view live demonstrations showing how Alvanon employs 3D avatars to create its AlvaForm mannequins. The forms help brands, retailers and manufacturers improve fit accuracy and shorten product lead times.

About Colombiatex

Colombiatex of the Americas has positioned itself as the most important business center for the textile sector in Latin America.  It brings together all the business segments in the garment universe and is the stage where national and international brands begin their distribution journey in Latin America. Nearly 520 exhibitors gather around the largest and most comprehensive tradeshow for the sector in Latin America, which includes the presence of Brazil, Mexico, Portugal, Spain, Turkey, India, Italy, USA, Ecuador, Peru and Colombia.

About Alvanon Inc.

Founded in 2001, the Alvanon Group of companies is the global leader in providing full service, integrated fit solutions for the apparel industry.  From its head office in New York, operations center in Hong Kong and operating offices in the UK and Germany, Alvanon provides customised fit strategies and product development tools to the world’s leading fashion brands, retailers, lingerie, swimwear, sportswear, mail order and corporate clothing suppliers. 


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