Brandspoke is seeking Indian partners including distributors, manufacturers, and franchise partners to establish Smiley as the preferred fashion and lifestyle brand.
Smiley was founded in 1972 by creator Franklin Loufrani. Owner of the iconic smiley logo and emoticons, in 1997, Franklin’s son Nicolas Loufrani introduced the first emoticons which later became the universe of Smiley World.
Its products are sold worldwide with strong trademark and copyright protection. Smiley has already registered its trademark in over 100 countries and active in more than 25 different industries. The Smiley brand and logo have significant exposure through licensees in sectors like clothing, home decoration, perfumery, plush, stationery, publishing, and through promotional campaigns.
Speaking on the Smiley Company’s strategy for India market, Mr. Nicolas Loufrani, CEO, Smiley said, “Smiley's number one market in the digital world is currently India which represents almost 15% of our entire global fan base. Having started to seed our positive values online and seeing the tremendous interaction with our Indian fans we feel it is now time to extend our activities here and provide them with the Smiley products they all dearly wish to see".
About “Smiley London” and Smiley “Happy Sports” product ranges showcased at India Fashion Forum 2014, Mumbai, India.
“Smiley London” is a daring revival of the Smiley heritage born out of the British electronic and house music scene, where Smiley ruled the dance floors. Smiley London revisits back in the day when it was about unity and togetherness and revives the spirit of wearing your smiley with pride and keeping the beats alive.
Smiley “Happy Sports” delivers a colourful and vibrant alternative to an overtly branded sports fashion market, drawing from the original concept behind sports fashion and reminding people that sport and activity is about movement, teamwork, togetherness, enjoyment and making the most of your life. Happy Sports works with bold and bright colour ways to deliver a collection which catches the eye.
The ever expanding collection targeted at a young 18-to-35 years fashion audience is bang on trend stylish high quality tee’s, tops, hoodies, varsity jackets, baseball caps, beanies all with on trend print applications, such as metallic foils, urban camo’s and classic smiley prints.
The designs are positive and energetic which is both universal and accessible, appealing to all ages and sporting interests. Smiley ‘Happy Sports’ sells a philosophy of ‘Stay Active, Stay Happy’.
Textiles | On 19th Jun 2018
The requirement of polyester filament yarn (PFY) is increasing as it...
Textiles | On 19th Jun 2018
The Sustainable Apparel Coalition (SAC) will release this year a...
Apparel/Garments | On 19th Jun 2018
Noon, the $1 billion e-commerce venture backed by Dubai businessman...
Indo Count Retail Ventures
Today, there is no other emerging market as India, "we make in India and...
Navigating through catalogues is a bit hasslesome
‘Portugal is taking away a major share of the mill made sector.’
Textile Events is one of the largest textile fair in the United Kingdom,...
Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...
MAG Solvics Private Limited was established in 1991 to design and develop...
Larry L Kinn
Larry L Kinn, Senior Vice President - Operations Americas of Suominen...
Technical Absorbents Ltd
Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...
Steve Cole of Xerium Technologies discusses the industry. Xerium is the...
Usha Social Services
The Usha Silai label from Usha International is all set for a retail...
Whistling Woods International School of Fashion
<div>A lack of upgraded courses in costume designing and fashion as per...
<b>Sidharth Sinha</b> has contributed to the successful rebirth and...