Home / Knowledge / News / Apparel/Garments / Global fashion & lifestyle brand 'Smiley' to enter India
Global fashion & lifestyle brand 'Smiley' to enter India
18
Jan '14
Smiley, one of the most recognized icons in the world and an iconic global and lifestyle fashion brand, announced its plans to enter India market through its anchor brand Smiley. The company’s plan is to set up exclusive Smiley stores which would have the complete merchandise of The Smiley Company - apparel, sportswear, shoes, bags, jewellery, school merchandise, accessories and even Smiley branded chocolates and confectionery.

Brandspoke is seeking Indian partners including distributors, manufacturers, and franchise partners to establish Smiley as the preferred fashion and lifestyle brand.

Smiley was founded in 1972 by creator Franklin Loufrani. Owner of the iconic smiley logo and emoticons, in 1997, Franklin’s son Nicolas Loufrani introduced the first emoticons which later became the universe of Smiley World.

Its products are sold worldwide with strong trademark and copyright protection. Smiley has already registered its trademark in over 100 countries and active in more than 25 different industries. The Smiley brand and logo have significant exposure through licensees in sectors like clothing, home decoration, perfumery, plush, stationery, publishing, and through promotional campaigns.

Speaking on the Smiley Company’s strategy for India market, Mr. Nicolas Loufrani, CEO, Smiley said, “Smiley's number one market in the digital world is currently India which represents almost 15% of our entire global fan base. Having started to seed our positive values online and seeing the tremendous interaction with our Indian fans we feel it is now time to extend our activities here and provide them with the Smiley products they all dearly wish to see".

About “Smiley London” and Smiley “Happy Sports” product ranges showcased at India Fashion Forum 2014, Mumbai, India.

“Smiley London” is a daring revival of the Smiley heritage born out of the British electronic and house music scene, where Smiley ruled the dance floors. Smiley London revisits back in the day when it was about unity and togetherness and revives the spirit of wearing your smiley with pride and keeping the beats alive.

Smiley “Happy Sports” delivers a colourful and vibrant alternative to an overtly branded sports fashion market, drawing from the original concept behind sports fashion and reminding people that sport and activity is about movement, teamwork, togetherness, enjoyment and making the most of your life. Happy Sports works with bold and bright colour ways to deliver a collection which catches the eye.

The ever expanding collection targeted at a young 18-to-35 years fashion audience is bang on trend stylish high quality tee’s, tops, hoodies, varsity jackets, baseball caps, beanies all with on trend print applications, such as metallic foils, urban camo’s and classic smiley prints.

The designs are positive and energetic which is both universal and accessible, appealing to all ages and sporting interests. Smiley ‘Happy Sports’ sells a philosophy of ‘Stay Active, Stay Happy’.

Smiley

Must ReadView All

Textiles | On 27th Aug 2016

French textile machinery makers to show at ITMA CITME

Seven French textile machinery manufacturers will showcase their...

courtesy: JLL

Apparel/Garments | On 27th Aug 2016

Indian cities clocking fastest retail growth: Report

Indian cities such as Bangalore, Hyderabad, Delhi and Pune are...

courtesy: Delta Galil

Fashion | On 27th Aug 2016

VF Corp completes sale of 3 brands to Delta Galil

VF Corporation, a global leader in the design, manufacture, marketing ...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
August 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search