Home / Knowledge / News / Apparel/Garments / Global fashion & lifestyle brand 'Smiley' to enter India
Global fashion & lifestyle brand 'Smiley' to enter India
18
Jan '14
Smiley, one of the most recognized icons in the world and an iconic global and lifestyle fashion brand, announced its plans to enter India market through its anchor brand Smiley. The company’s plan is to set up exclusive Smiley stores which would have the complete merchandise of The Smiley Company - apparel, sportswear, shoes, bags, jewellery, school merchandise, accessories and even Smiley branded chocolates and confectionery.

Brandspoke is seeking Indian partners including distributors, manufacturers, and franchise partners to establish Smiley as the preferred fashion and lifestyle brand.

Smiley was founded in 1972 by creator Franklin Loufrani. Owner of the iconic smiley logo and emoticons, in 1997, Franklin’s son Nicolas Loufrani introduced the first emoticons which later became the universe of Smiley World.

Its products are sold worldwide with strong trademark and copyright protection. Smiley has already registered its trademark in over 100 countries and active in more than 25 different industries. The Smiley brand and logo have significant exposure through licensees in sectors like clothing, home decoration, perfumery, plush, stationery, publishing, and through promotional campaigns.

Speaking on the Smiley Company’s strategy for India market, Mr. Nicolas Loufrani, CEO, Smiley said, “Smiley's number one market in the digital world is currently India which represents almost 15% of our entire global fan base. Having started to seed our positive values online and seeing the tremendous interaction with our Indian fans we feel it is now time to extend our activities here and provide them with the Smiley products they all dearly wish to see".

About “Smiley London” and Smiley “Happy Sports” product ranges showcased at India Fashion Forum 2014, Mumbai, India.

“Smiley London” is a daring revival of the Smiley heritage born out of the British electronic and house music scene, where Smiley ruled the dance floors. Smiley London revisits back in the day when it was about unity and togetherness and revives the spirit of wearing your smiley with pride and keeping the beats alive.

Smiley “Happy Sports” delivers a colourful and vibrant alternative to an overtly branded sports fashion market, drawing from the original concept behind sports fashion and reminding people that sport and activity is about movement, teamwork, togetherness, enjoyment and making the most of your life. Happy Sports works with bold and bright colour ways to deliver a collection which catches the eye.

The ever expanding collection targeted at a young 18-to-35 years fashion audience is bang on trend stylish high quality tee’s, tops, hoodies, varsity jackets, baseball caps, beanies all with on trend print applications, such as metallic foils, urban camo’s and classic smiley prints.

The designs are positive and energetic which is both universal and accessible, appealing to all ages and sporting interests. Smiley ‘Happy Sports’ sells a philosophy of ‘Stay Active, Stay Happy’.

Smiley

Must ReadView All

Courtesy: Christian Dior

Fashion | On 25th Apr 2017

LVMH to acquire Christian Dior Couture for €6.5bn

LVMH and Christian Dior, which holds directly and indirectly 41 per...

Apparel/Garments | On 25th Apr 2017

Walmart's Project Gigaton to help reduce emissions

Walmart has launched a sustainability platform called Project Gigaton ...

Courtesy: Arvind

Fashion | On 25th Apr 2017

The Arvind Store launches ready-to-wear brand for men

The Arvind Store has announced the launch of its own ready-to-wear...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search