Under the slogan ‘Children’s Fashion From Spain’ eight Spanish kidswear firms showcased their autumn-winter 2014-15 collections through a catwalk show at the international children’s and teens fashion trade event Pitti Immagine Bimbo held recently in the Italian city of Florence.
According to a statement issued by the Spanish Institute of Foreign Trade (ICEX), the Spanish participation at the 78th edition of the most important international event for childrenswear was organized by ICEX along with the support of the Spanish Association of Childhood Products (ASEPRI) and the Economic and Commercial Office of Spain in Milan.
Participating in the Pitti Bimbo event is the best international showcase for the Spanish kidswear sector, as the show is the most recognized fair for childrenswear in the world, offering a unique opportunity for firms operating in the sector to strengthen and consolidate their brand image, ICEX states.
Eight Spanish firms namely Barcarolle, Boboli, Condor, Desigual, Losan, Mayoral, Nanos, and Pan con Chocolate, presented their signature autumn-winter 2014-15 collections on the runway under the ‘Children’s Fashion from Spain’ slogan during the Italian trade show.
The fashion show was organized by ICEX with the aim of reinforcing the image and presence of the Spanish kidswear sector in the international market, especially since the transalpine (regions situated in the area beyond the Alps, particularly viewed from Italy) market is the first destination of childrenswear exports from Spain, accounting for 21 percent of total kidswear exports from the country, as per the annual survey conducted by ASEPRI in 2012.
The 78th edition of the three-day trade event is the only international fair that offers a complete overview of children’s fashion, and is becoming increasingly stronger as an extraordinary platform for global lifestyle trends.
More than 450 exhibitors showcase their kidswear collections at the show attended by nearly 10,000 visitors from over 80 different countries.