Home / Knowledge / News / Apparel/Garments / ANTA makes 'Champion Dragon Outfit' for Chinese players
ANTA makes 'Champion Dragon Outfit' for Chinese players
21
Jan '14
ANTA Sports Products Limited, a leading branded sportswear enterprise in China, is pleased to announce that the launch ceremony of the winning outfit, featuring the theme of “Keep the Champion's Spirit Alive”, for the Chinese Sports Delegation (“CSD”) of the Winter Olympic Games 2014 in Sochi, Russia was held at Nine-Dragon Wall in Beihai Park in Beijing.

Nine Dragons dancing for Winter Games—a historical heritage

As the descendants of the dragon, Chinese nation can be best represented by the symbol of the legendary creature. Since the Chinese character, “Dragon” was used as an element in the design of the winning outfit for the CSD in London Olympics in 2012, ANTA Sports visualised the Nine-Dragon Wall, one of the cultural icons of the Chinese nation on the winning outfit for the Winter Olympic Games in Sochi, Russia this year, with the aim of inspiring the Chinese Olympic athletes, while also promoting the spirit of China’s dragon culture.

The “Champion Dragon Outfit” for the Winter Olympic Games not only displays historical and traditional heritage in its concept, but also makes bold breakthroughs in terms of fashion design and technological innovation.

Slim-fitting and cozy knit fabric is used in the winning outfit, providing greater comfort to the athletes, while a traditional Chinese brocade technique is adopted in the design, exhibiting the nine dragons in different forms on the Nine-Dragon Wall onto the winning outfit. The word “China” in the back of the winning outfit is represented in Chinese characters to highlight China element. All of these details combine to form the most fashionable Olympic winning outfit in China.

Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, said, “As the sportswear brand representing China’s sports essence, we make it our responsibility to promote the development of China’s sports undertakings and integrate the sports spirit of ‘Going Beyond Oneself’ into everyone’s daily life. We have been the strategic partner of the COC since 2009, and together, we have been on a journey of ‘Keep Moving’ towards champion.

"For the 2013 to 2016 Olympic cycle, we will not only provide professional winning outfits to the CSD for 10 major international sports events, but will also provide professional training, competition and winning outfits to the athletes of 16 China national teams under three sports management centres.

"The Winter Olympic Games is the largest and most prestigious international event for winter sports, and Chinese Olympic athletes will go all out to win and reach new heights in Sochi, Russia next month, and will strive to reach the top podium at the Winter Olympic Games wearing the “Champion Dragon Outfit”, which incorporates tradition and fashion, while also demonstrating the graceful demeanor of Chinese athletes and ANTA’s professional brand image to the entire world.”

ANTA Sports Products


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

From left: Tania Polonnowita Wettimuny, MD, Hellmann Sri Lanka; Bart de Vries, Global COO Air & Sea Hellmann; Deshamanya Mahesh Amalean, Chairman, MAS Holdings; & Shirendra Lawrence, COO, MAS Holdings

Textiles | On 20th Feb 2018

Hellmann and MAS form joint venture HMSC

Hellmann Worldwide Logistics and MAS Holdings have formed Hellmann...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search