"We're a little edgier, a little more fashion conscious but most of all we want to add garments with a "to die for" feeling. Garments that are just right, right now" says Nina Starck, Head of Design at Lindex.
Extended is an urban complement to Lindex other collections and is characterized by an ease of dressing and a crisp, fashionable look. The garments are inspired by streetwear in fashion metropolises in Europe.
"We want to offer our customer the obvious fashion garments, in which she can feel stylish. We see that women today get a great deal of inspiration from streetstyle-shots, which I believe has to do with the fact that they are worn in a real situation. That is exactly what we want to achieve with Lindex Extended,” says Nina Starck.
The fashionable look in Lindex Extended is about tailoring fashion trends to suit the real woman, with elaborated fabrics and finishes. The style carries a positive energy and a sense of looking and feeling good.
The first Extended collection of 10 pieces contains a neutral color scheme of black, grey and crème. Significant details are deep cleavage in the back at both dresses and tops and eye-catching accessories.
Lindex Extended will be for sale at lindex.com and in selected stores in Sweden, Norway, Finland, the Baltics and Russia. The first launch is week 6, followed up by a second drop in week 17.
Lindex is one of Europe's leading fashion chains, with more than 470 stores in 16 markets. Our business concept is to offer inspiring and affordable fashion. The Lindex selection encompasses a variety of fashion concepts within women's wear, kids' wear and lingerie for women who are interested in fashion.
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