Home / Knowledge / News / Apparel/Garments / Woolmark shows Merino wool innovations at Outdoor Retailer
Woolmark shows Merino wool innovations at Outdoor Retailer
22
Jan '14
The Woolmark Company is pleased to present the latest innovations in Merino wool for the sports and outdoors sector, cementing the natural fibre’s rightful place within the market.

The global authority on wool is exhibiting at this year’s Outdoor Retailer Winter Market show, January 22 to 24, at stand MR151C.

Outdoor Retailer Winter Market is North America’s largest winter lifestyle and sports industry gathering in the world, attracting more than 20,000 attendees to the Salt palace Convention Center, Salt Lake City.  The show has proven to be the leading growth vehicle for brands that are interested in progressing and advancing into multiple channels of the outdoor marketplace.

At Outdoor Retailer, The Woolmark Company will present the latest commercial developments under its MerinoPerform banner, highlighting fabrics and products which offer maximum comfort, style and performance.

The standout developments to be presented are:
- Wool wadding for ski jackets
- Woven fabrics for trousers and hiking shirts in 100 per cent Merino wool
- Seamless Merino wool garments
- New fabric developments in jersey; and wovens from our MerinoPerform partners.

“Many products on offer from leading manufacturers are developed in partnership and meet the strict performance standards set up by The Woolmark Company,” explains Sports and Outdoors category manager for The Woolmark Company Lars Ulvesund. “The purpose of these standards is to make sure consumers always get a high-quality product with guaranteed satisfaction.

“While next-to-skin Merino garments are commonly used in the market, new market segments are opening up for wool with sports brands now promoting Merino throughout all the apparel layers; base, mid and outer. Australian wool producers have perfected the fibre over many years of breeding and now Merino is positioned amongst the top performance products in this field."

Woolmark


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search