Home / Knowledge / News / Apparel/Garments / Woolmark shows Merino wool innovations at Outdoor Retailer
Woolmark shows Merino wool innovations at Outdoor Retailer
22
Jan '14
The Woolmark Company is pleased to present the latest innovations in Merino wool for the sports and outdoors sector, cementing the natural fibre’s rightful place within the market.

The global authority on wool is exhibiting at this year’s Outdoor Retailer Winter Market show, January 22 to 24, at stand MR151C.

Outdoor Retailer Winter Market is North America’s largest winter lifestyle and sports industry gathering in the world, attracting more than 20,000 attendees to the Salt palace Convention Center, Salt Lake City.  The show has proven to be the leading growth vehicle for brands that are interested in progressing and advancing into multiple channels of the outdoor marketplace.

At Outdoor Retailer, The Woolmark Company will present the latest commercial developments under its MerinoPerform banner, highlighting fabrics and products which offer maximum comfort, style and performance.

The standout developments to be presented are:
- Wool wadding for ski jackets
- Woven fabrics for trousers and hiking shirts in 100 per cent Merino wool
- Seamless Merino wool garments
- New fabric developments in jersey; and wovens from our MerinoPerform partners.

“Many products on offer from leading manufacturers are developed in partnership and meet the strict performance standards set up by The Woolmark Company,” explains Sports and Outdoors category manager for The Woolmark Company Lars Ulvesund. “The purpose of these standards is to make sure consumers always get a high-quality product with guaranteed satisfaction.

“While next-to-skin Merino garments are commonly used in the market, new market segments are opening up for wool with sports brands now promoting Merino throughout all the apparel layers; base, mid and outer. Australian wool producers have perfected the fibre over many years of breeding and now Merino is positioned amongst the top performance products in this field."

Woolmark

Must ReadView All

Textiles | On 22nd Feb 2017

Bangladesh exporters want duty-free access to US, Brazil

Garment and apparel exporters of Bangladesh are seeking duty-free...

Textiles | On 22nd Feb 2017

India to produce 341 lakh bales cotton in 2016-17: CAI

The Cotton Association of India (CAI) has maintained in its January...

Textiles | On 22nd Feb 2017

'India to be self-sufficient in silk production by 2020'

Indian could be self-sufficient in silk production by the year 2020...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search