The global authority on wool is exhibiting at this year’s Outdoor Retailer Winter Market show, January 22 to 24, at stand MR151C.
Outdoor Retailer Winter Market is North America’s largest winter lifestyle and sports industry gathering in the world, attracting more than 20,000 attendees to the Salt palace Convention Center, Salt Lake City. The show has proven to be the leading growth vehicle for brands that are interested in progressing and advancing into multiple channels of the outdoor marketplace.
At Outdoor Retailer, The Woolmark Company will present the latest commercial developments under its MerinoPerform banner, highlighting fabrics and products which offer maximum comfort, style and performance.
The standout developments to be presented are:
- Wool wadding for ski jackets
- Woven fabrics for trousers and hiking shirts in 100 per cent Merino wool
- Seamless Merino wool garments
- New fabric developments in jersey; and wovens from our MerinoPerform partners.
“Many products on offer from leading manufacturers are developed in partnership and meet the strict performance standards set up by The Woolmark Company,” explains Sports and Outdoors category manager for The Woolmark Company Lars Ulvesund. “The purpose of these standards is to make sure consumers always get a high-quality product with guaranteed satisfaction.
“While next-to-skin Merino garments are commonly used in the market, new market segments are opening up for wool with sports brands now promoting Merino throughout all the apparel layers; base, mid and outer. Australian wool producers have perfected the fibre over many years of breeding and now Merino is positioned amongst the top performance products in this field."
Textiles | On 3rd May 2016
Commerce and Industry Minister Nirmala Sitharaman has said that Trade ...
Textiles | On 3rd May 2016
There is finally help for housewives, working women and even men...
Is water scarcity a serious problem in the global cotton sector at...
Avery Dennison RBIS
What is on-garment branding? You claim that on-garment branding is...
Kelheim Fibres GmbH
What technological innovations are taking place in the specialty fibres...
Converting Influence LLC
Susan Stansbury is the director of Converting Influence LLC. Converting...
Mr SS Iyer
Zenith Fibres Ltd
Mr SS Iyer, currently President of Zenith Fibres Ltd, graduated in...
Dr. Andreas Schmidt
Department Function and Care, The Hohenstein Institute
Dr. Andreas Schmidt is Director of Department Function and Care, The...
Occasions Elegance Wear
It is believed that by early 19th century, Varanasi weavers had moved away ...
Bridal couture created with rich Indian heritage, exquisite craftsmanship...
Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...
Apparel/Garments | On 2nd May 2016