Home / Knowledge / News / Apparel/Garments / Zip major YKK 'Walks the Talk' on sustainability
Zip major YKK 'Walks the Talk' on sustainability
23
Jan '14
YKK launches a new campaign celebrating its long tradition of community support and sustainability.

As a global market leader of quality zippers and other fastening solutions, YKK is operating under ISO 14001 and its main product lines comply with the Oeko-Tex standards. In 2013 the company announced it had joined the bluesign system.

Today however, the textile industry is moving from being passively compliant to taking responsibility and become sustainable.

As part of its business philosophy - Cycle of Goodness, ‘No one prospers unless he renders benefit to others’, YKK Group aims to contribute to local communities and to work toward a sustainable society in cooperation with customers, employees and local communities.

Supported by well-recognized brands such as KJUS, LA SPORTIVA, MALOJA and NORRØNA, YKK launches its campaign ‘IT’S NOT JUST A ZIP / IT’S

NOT JUST A SNAP’, emphasizing some of this community based activities which take place around the globe:

- YKK in Turkey has planted 412 trees on their premises until today and is considering creating other YKK forests in different locations

- YKK Shanghai has implemented labour saving solutions that eliminate duties that entail heavy lifting

- After the 2011 flooding YKK in Thailand supported cleanup activities with 189 employees joining neighborhood volunteers

- YKK in Italy sponsors safety awareness events for local children

These are only a few examples of YKK’s ongoing contribution to local communities and sustainability.

The examples are seemingly small and fragmented initiatives, so what does it matter? “You can choose not to recycle glass at home, or ignore local charities because you feel your personal effort will not make a difference. However, I refuse to believe that is how society works.” says Johnny de Boer, a Regional Manager at YKK Europe.

“The new campaign ‘IT’S NOT JUST A ZIP / IT’S NOT JUST A SNAP’, is referring to a virtually untold story of YKK, not something that has just been thought up at some marketing agency, but that is embedded in the 80 year old DNA of the company, a business philosophy that YKK’s founder called the ‘Cycle of Goodness’. When you use our products you indirectly contribute to that cycle, which is based on creating a sustainable society. In my opinion that is a fact that neither the textile industry nor the end consumer can argue with.”

“LA SPORTIVA produces shoes in the Dolomites. This location brings a particular attention to the environment and social responsibility so that's why the company is always searching for reliable partners and projects that can help the brand to have a strong corporate social responsibility. The partnership with YKK goes definitely in this direction” says Luca Mich, Marketing & Communication Coordinator, LA SPORTIVA S.p.A.

“Not only our finished products should be uncompromising, but also our ethical principles. Consequently social and environmental dealings in the production chain are an important goal for KJUS. This is why we collaborate on the new campaign with our partner YKK”, adds Nico Serena, Creative Director, LK IINTERNATIONAL AG .

YKK


Must ReadView All

Courtesy: American & Efird

Textiles | On 20th May 2018

A&E introduces Repel

American & Efird (A&E), a global leader in industrial sewing thread...

Archroma working with House of Denim Foundation

Textiles | On 20th May 2018

Archroma working with House of Denim Foundation

Archroma, a leader in colour and specialty chemicals, has joined...

Courtesy: Amazon

Textiles | On 20th May 2018

Amazon opening first fulfillment centre in Tucson

Amazon.com is opening its first fulfillment centre in Tucson, which...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search