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Agent Provocateur unveils Spring-Summer 2014 campaign

January 25, 2014 (United Kingdom)

Agent Provocateur, the luxury lingerie maker from London, has just unveiled its Spring-Summer 2014 campaign, highlighting the false Utopian world’s perceived image of prim and proper housewives. 
 
Playing around the ironical image of a perfect 1950s suburban woman who is totally undeterred from the pressures of mundane life, the advert, starring the American model Hailey Clauson, has been shot by the legendary UK-based photographer Miles Aldridge.
 
The campaign images showcase the 18-year-old model clad in a variety of lace and satin made bare essentials, such as suspenders, bodysuits, baby doll dresses and matching bra and knicker sets.
 
Founded in 1994, Agent Provocateur commands a huge fan following with the likes of Kate Moss, Helena Christensen and Madonna. Apart from its seductive innerwear collections, the brand also specializes in swimwear, hosiery and beauty accessories.
 

Fibre2fashion News Desk - India
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