Agent Provocateur, the luxury lingerie maker from London, has just unveiled its Spring-Summer 2014 campaign, highlighting the false Utopian world’s perceived image of prim and proper housewives.
Playing around the ironical image of a perfect 1950s suburban woman who is totally undeterred from the pressures of mundane life, the advert, starring the American model Hailey Clauson, has been shot by the legendary UK-based photographer Miles Aldridge.
The campaign images showcase the 18-year-old model clad in a variety of lace and satin made bare essentials, such as suspenders, bodysuits, baby doll dresses and matching bra and knicker sets.
Founded in 1994, Agent Provocateur commands a huge fan following with the likes of Kate Moss, Helena Christensen and Madonna. Apart from its seductive innerwear collections, the brand also specializes in swimwear, hosiery and beauty accessories.