Home / Knowledge / News / Apparel/Garments / Woolworths partners Bonang Matheba for lingerie line
Woolworths partners Bonang Matheba for lingerie line
25
Jan '14
Woolworths Holdings Limited, the South African retail chain giant, has launched an exclusive lingerie line created in collaboration with the famous Johannesburg-based model Bonang Matheba.
 
Titled as ‘Distraction By Bonang’, the comfortable yet extremely feminine range, which also is 26-year-old Matheba’s debut innerwear design venture, features an array of chemises, camisoles and bra and brief sets.
 
While speaking on the retail partnership the model said, “Walking into the partnership, I knew I wanted to put my heart and soul into the collection. I had very specific ideas I wanted to explore and a clear direction. I am truly grateful to Woolworths for granting me the freedom to tap into my creativity and the guidance throughout the process”.
 
Founded in 1931, modelled on the UK-based Marks & Spencer, Woolworths is one of the largest retailers in South Africa. The company specializes in fashion clothing and accessories as well as homeware items.
 

Fibre2fashion News Desk - India


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search