Home / Knowledge / News / Apparel/Garments / David Beckham stars in action packed H&M campaign
David Beckham stars in action packed H&M campaign
27
Jan '14
In the action-packed plot, David is locked out of a photo shoot on a rooftop in just his underwear, with no way down.  He has to go to any length to get to safety, performing all his own stunts in the process. David has filmed two alternative versions, which will be put to a vote on hm.com to find the people’s favourite.

“It was so exciting to work with one of my favourite directors, Nicolas Winding Refn, on my new campaign for H&M. Nicolas pushed me hard to create an action-packed film, which shows off this season’s new heritage-inspired bodywear at its best,” says David Beckham.

“I loved working with David for his new campaign. He is a natural in front of the camera, and was fearless when performing his own stunts. The campaign is funny, smart and spectacular, and shows the many different sides of David’s personality,” says Nicolas Winding Refn.

The campaign features pieces from the Spring David Beckham Bodywear collection, which sees a fresh take on heritage. Stripes of varying width are introduced on long-sleeve Henleys, vests and trunks, as well as varsity style lettering on the back of long-sleeve raglan tops.

Also debuting will be David Beckham Bodywear pieces for kids. A mini-me collection for boys with Henley’s, vests, trunks, long johns and pyjama shorts. The collections will be available in selected H&M stores and online from January 30.

These new pieces join the core David Beckham Bodywear collection, which has already become a staple in the wardrobes of men worldwide since its launch in February 2012.

H&M


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search