Belk announced that it will invest $6.1 million to expand and remodel its fashion flagship store at Columbiana Centre in Columbia, S.C.
The current store’s men’s apparel and shoe departments will be relocated to a completely renovated 50,000-square-foot men’s store in the former Sears building at the mall. The total combined space of the two stores will be 242,000 square feet.
Construction work on the new men’s store is expected to begin in October 2014 with completion set for March 2015. Selling space in the main store formerly used for men’s will be reallocated to other departments, including home, kids, and ladies apparel, beginning in May, and merchandise fixtures and décor will be updated in select departments with completion set for summer 2015.
“We’re pleased to announce the addition of a new men’s store and other improvements to enhance our customers’ shopping experience at Belk at Columbiana Centre,” said Dave Penrod, chair, Belk Southern Division based in Atlanta, Ga.
“Not only will we have a totally new men’s store featuring the latest in retail design and layout, we’ll be building on the great assortments of premium fashion brands for women, men and kids already offered at the store, along with new selections of home merchandise.
“This store is one of Belk’s premier flagship stores designed to bring the best of Modern.Southern.Style. Our goal is to provide the ultimate Belk shopping experience in terms of convenience, merchandise selection and customer service. Our expanded new store will represent the best of Belk and is a sign of our continued commitment to serving the Columbia community.”
“Our goal at Columbiana Centre is to exceed our customers’ expectations by offering a variety of retail options while providing a total retail experience,” said Tom Dornfeld, general manager of Columbiana Centre. “Belk’s philosophy of providing shoppers with quality merchandise and exceptional customer service makes them a great fit at Columbiana Centre and a favorite among our shoppers and the market. We’re thrilled they’re expanding their selection.”
Belk invested nearly $2 million at Belk of Columbiana Centre in 2010 for merchandise department expansions and remodels that increased the size of the store’s ladies shoe department by approximately 50 percent to 11,500 square feet of space, which allowed the store to significantly increase its selection of top-name shoe brands and styles. The store also updated and expanded its fashion jewelry area and added open display fixtures to enhance merchandise presentation and make it easier for customers to shop and find what they’re looking for.
Belk of Columbiana Centre will continue to offer top national and premium brand merchandise that includes such names as:
Ladies Apparel: Better collections and sportswear by Jones New York, Lauren, CYNTHIA Cynthia Rowley, Michael Kors, Crown & Ivy, Lilly Pulitzer, Vineyard Vines, Lifeguard Press, Free People, Calvin Klein, Vince Camuto, Karen Kane, Allison Taylor, Cable & Gauge, Fever, Grace, dresses by Ralph Lauren, Spencer Jeremy, AK Anne Klein, Calvin Klein, Donna Ricco, Ellen Tracy, Jessica Simpson, Nine West, Tahari and Vince Camuto; denim by Joe’s Jeans, Miss Me, Paige, Seven for All Mankind, Jessica Simpson, Calvin Klein, Lucky Brand, Nine West, Chip & Pepper and many more.
Men’s Apparel: Polo Ralph Lauren, Nautica, Tommy Bahama, Indigo Palms, Lacoste, Callaway Golf, Greg Norman, Pro Tour, Under Armour, MADE Cam Newton, Calvin Klein, Black-Brown, suits by Austin Reed, Hart Schaffner & Marx, Jones New York, and Michael Michael Kors, and many others.