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Calvin Klein unleashes new global campaign
Jan '14
Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. unveiled the company’s Spring 2014 global multimedia advertising campaigns for the Calvin Klein Collection, Calvin Klein platinum label and Calvin Klein Jeans brands, which will be comprised of a strategic mix of print, digital and outdoor advertising.

The Spring 2014 global print advertising campaign for the men’s and women’s Calvin Klein Collection was shot by photographers Mert Alas & Marcus Piggott and features models Vanessa Axente and Clark Bockelman.

Ms. Axente is also the face of new women’s fragrance, endless euphoria Calvin Klein, and was previously featured in the women’s Fall 2013 Calvin Klein Collection campaign. Mr. Bockelman closed both the men’s Spring and Fall 2014 Calvin Klein Collection runway shows in Milan, and this marks his debut campaign for the brand.

The Calvin Klein platinum label Spring 2014 advertising campaign was also photographed by Mr. Alas & Mr. Piggott. Top model Liu Wen returned this season for the campaign, shot alongside male model Tim Schumacher.

Both the Calvin Klein Collection and Calvin Klein platinum label campaigns were shot in London, England, and produced under the creative direction of Calvin Klein’s in-house ad agency and creative studio working with consulting creative director Fabien Baron of Baron + Baron.

This season’s Calvin Klein Jeans advertising campaign was shot by Mario Sorrenti in East Hampton, New York and features Ms. Axente alongside Matt Terry. Mr. Terry has been featured in several campaigns for the house, including the global advertising campaigns for Calvin Klein Collection (Fall 2013); Calvin Klein Underwear (Fall 2013, Spring 2013 and Spring 2012); Calvin Klein Jeans (Spring 2012); and the new Spring 2014 creative for Calvin Klein Watches + Jewelry. He is also the current face of Calvin Klein’s DARK OBSESSION for men fragrance.

Calvin Klein’s in-house studio also oversaw creative direction of the Spring 2014 advertising campaigns for Calvin Klein Jeans.

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide.

Calvin Klein

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