Home / Knowledge / News / Apparel/Garments / Tommy Hilfiger launches line of style icon Zooey Deschanel
Tommy Hilfiger launches line of style icon Zooey Deschanel
28
Jan '14
The Tommy Hilfiger Group, which is wholly owned by PVH Corp., along with Macy’s, is pleased to introduce “To Tommy, From Zooey,” a capsule collection of dresses and accessories designed by actress, musician and style icon Zooey Deschanel and iconic American designer Tommy Hilfiger.

The collection will be available beginning mid-April 2014 first at Macy’s and on macys.com, and subsequently in select Tommy Hilfiger stores in North America, Europe, Mexico and Japan. It will also be available on tommy.com in those markets.

“Working with Tommy on this capsule collection has been really amazing,” said Zooey Deschanel. “I am a fashion fanatic and I am always looking for new ways to incorporate vintage, feminine pieces into my own wardrobe.

"Tommy and I share many of the same inspirations—old school music, classic films and old Hollywood icons—and his guidance during the design process helped to put a really unique twist on each piece.”

Together, the duo created a spirited collection in a signature Tommy palette of red, white and blue. The flattering silhouettes range from classic coat and shirtdresses to specialty peek-a-boo styles, with prints hidden inside the pleats.

Crisp, mod-shapes are combined with nautical touches—creating a look Deschanel calls “Modical.” Bright and upbeat, “To Tommy, From Zooey,” captures the buoyant attitude of the sixties, the decade in which Hilfiger made his fashion debut and from which Deschanel borrows her doe-eyed look.

“Each piece is original and fun,” said Tommy Hilfiger, who first met the actress through friends in Los Angeles. “The collection is the perfect fusion of Zooey’s adventurous style and the classic, cool, American spirit at the heart of the Tommy Hilfiger brand.”

All the dresses in the collection have the short hems first made famous and fashionable by iconic models of the era like Twiggy and Jean Shrimpton and favored by the actress herself.

Color-blocking adds graphic impact to the line-up, made with a mix of classic materials, like pique and oxford cloth, modish prints, silks and linens. The summery feeling that breezes through the “To Tommy, From Zooey” collection reflects the optimism and youthful spirit at the heart of the iconic brand, celebrated for its eccentric authenticity and irreverent take on prep.

Zooey will appear in a dedicated advertising campaign in celebration of the collection. Photographed by Carter Smith, the campaign will include outdoor, print and digital placements. The collection will be celebrated with special events in New York, Los Angeles and Mexico.

“Macy’s customers already love Tommy Hilfiger’s classic American cool sensibility, and this fun collaboration will channel Zooey Deschanel’s smart and playful style,” said Martine Reardon, Macy’s chief marketing officer. “The ‘To Tommy, From Zooey’ spring capsule collection will be a centerpiece of Macy’s ‘American Icon’s’ campaign and will give our customers fresh, fun and feminine fashion to take her into the cheerful mood of summer.”

Tommy Hilfiger


Must ReadView All

Textiles | On 26th May 2016

India’s textile & apparel exports drop 1.46% in 2015-16

Exports of textiles and apparel from India dropped 1.46 per cent in...

Courtesy: Yepme

Fashion | On 26th May 2016

Yepme steps on the gas, to open 100 stores in FY17

Gurgaon-based online fashion portal Yepme plans to open 75-100 stores ...

Textiles | On 26th May 2016

Spun yarn production growth in FY16 slowest in 4 years

India’s cotton yarn production grew by 2 per cent to 4,136 million kg ...

Interviews View All

Amrit Sethia
SOIE

What are the emerging trends in the intimatewear category for women in...

Pinkesh Jain
Everflow Petrofils Ltd

What are the latest technological innovations in the spinning industry?...

Victor Chao
Esmetex

Could you describe the global market for sportswear? Which are the...

Silke Brand-Kirsch
Schlegel und Partner

<b><i>Silke Brand-Kirsch, executive partner of Schlegel und Partner, a...

Kai Poehler
Voith Paper GmbH & Co. KG

<b><i>The glass mat industry is growing by five to eight per cent...

Johan Berlin
InvestKonsult Sweden AB

<i><b>Investkonsult Sweden AB has been buying and selling second-hand...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search