Home / Knowledge / News / Apparel/Garments / Tommy Hilfiger launches line of style icon Zooey Deschanel
Tommy Hilfiger launches line of style icon Zooey Deschanel
28
Jan '14
The Tommy Hilfiger Group, which is wholly owned by PVH Corp., along with Macy’s, is pleased to introduce “To Tommy, From Zooey,” a capsule collection of dresses and accessories designed by actress, musician and style icon Zooey Deschanel and iconic American designer Tommy Hilfiger.

The collection will be available beginning mid-April 2014 first at Macy’s and on macys.com, and subsequently in select Tommy Hilfiger stores in North America, Europe, Mexico and Japan. It will also be available on tommy.com in those markets.

“Working with Tommy on this capsule collection has been really amazing,” said Zooey Deschanel. “I am a fashion fanatic and I am always looking for new ways to incorporate vintage, feminine pieces into my own wardrobe.

"Tommy and I share many of the same inspirations—old school music, classic films and old Hollywood icons—and his guidance during the design process helped to put a really unique twist on each piece.”

Together, the duo created a spirited collection in a signature Tommy palette of red, white and blue. The flattering silhouettes range from classic coat and shirtdresses to specialty peek-a-boo styles, with prints hidden inside the pleats.

Crisp, mod-shapes are combined with nautical touches—creating a look Deschanel calls “Modical.” Bright and upbeat, “To Tommy, From Zooey,” captures the buoyant attitude of the sixties, the decade in which Hilfiger made his fashion debut and from which Deschanel borrows her doe-eyed look.

“Each piece is original and fun,” said Tommy Hilfiger, who first met the actress through friends in Los Angeles. “The collection is the perfect fusion of Zooey’s adventurous style and the classic, cool, American spirit at the heart of the Tommy Hilfiger brand.”

All the dresses in the collection have the short hems first made famous and fashionable by iconic models of the era like Twiggy and Jean Shrimpton and favored by the actress herself.

Color-blocking adds graphic impact to the line-up, made with a mix of classic materials, like pique and oxford cloth, modish prints, silks and linens. The summery feeling that breezes through the “To Tommy, From Zooey” collection reflects the optimism and youthful spirit at the heart of the iconic brand, celebrated for its eccentric authenticity and irreverent take on prep.

Zooey will appear in a dedicated advertising campaign in celebration of the collection. Photographed by Carter Smith, the campaign will include outdoor, print and digital placements. The collection will be celebrated with special events in New York, Los Angeles and Mexico.

“Macy’s customers already love Tommy Hilfiger’s classic American cool sensibility, and this fun collaboration will channel Zooey Deschanel’s smart and playful style,” said Martine Reardon, Macy’s chief marketing officer. “The ‘To Tommy, From Zooey’ spring capsule collection will be a centerpiece of Macy’s ‘American Icon’s’ campaign and will give our customers fresh, fun and feminine fashion to take her into the cheerful mood of summer.”

Tommy Hilfiger

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 23rd Jan 2017

US textile industry eager to work with President Trump

The US textile industry is eager to work with President Donald Trump...

Textiles | On 23rd Jan 2017

LyondellBasel expands Texas plant ethylene capacity

US based producer of petrochemicals and speciality chemicals...

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search