Home / Knowledge / News / Apparel/Garments / New Balance expands deal with US cycling team Garmin-Sharp
New Balance expands deal with US cycling team Garmin-Sharp
28
Jan '14
Global athletic leader New Balance has expanded their multi-year sponsorship of Team Garmin-Sharp, the elite American professional cycling team owned by Slipstream Sports.

The New Balance logo will be added to Team Garmin-Sharp's kit and New Balance will become the exclusive off bike athletic footwear and clothing sponsor starting with the 2014 season.

Since 2011 New Balance has been the official off-bike athletic shoe for Team Garmin-Sharp, New Balance will now provide casual apparel to the team including polo shirts, track suits, t-shirts and hooded sweatshirts for various off bike activities.

"New Balance and Team Garmin-Sharp continue to share the same drive and passion that initially brought our brands together," said Rob DeMartini, New Balance President and CEO. "As one of pro cycling's most talented and talked about teams this year we are thrilled to build on our already successful relationship with Team Garmin-Sharp."

New Balance recently shot video footage at the team's pre-season training camp in Colorado where Team New Balance runners Jenny Simpson, Emma Coburn and Anton Krupicka took Team Garmin-Sharp riders, including Tyler Farrar and Alex Howes, out for a six mile training run. "This video shows world class runners and riders coming together to train, and is an excellent reflection of the expansion of the New Balance ethos across multiple sports," says DeMartini.

"New Balance has been an outstanding partner for us, and its drive for excellence continually mirrors our own," said Jonathan Vaughters, CEO, Slipstream Sports and Team Garmin-Sharp. "We were humbled by the success of the custom argyle 890 running shoe last year, and this year we will work New Balance to create off-bike clothing that riders and fans can both experience. We are thrilled to continue to partner with New Balance in this expanded sponsorship."

New Balance will once again release a limited edition Team Garmin-Sharp 890 running shoe, drawing inspiration from the team's unique argyle kit. The limited edition Team Garmin-Sharp 890v4 will launch globally in June at New Balance retail stores.

New Balance will also have a visible marketing presence at key races in the U.S., particularly in California and Colorado, as well as races in Europe and Asia Pacific.

About New Balance:

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only major shoe company that manufactures athletic footwear in the U.S. with 25% of our sales in the U.S. produced at five New England facilities.

About Team Garmin-Sharp

Owned and managed by Slipstream Sports, Team Garmin-Sharp is the top American professional cycling team dedicated to ethical sporting and developing the next generation of cycling champions. Team Garmin-Sharp competes in a full schedule of professional cycling races in the U.S. and Europe.

New Balance

Must ReadView All

Textiles | On 25th May 2017

Huntsman and Clariant to have merger of equals

Huntsman Corporation and Clariant have announced that their boards of ...

Courtesy: CBRE

Apparel/Garments | On 25th May 2017

European cities preferred for retailer expansion: CBRE

European cities were the preferred new destination for international...

Apparel/Garments | On 25th May 2017

Guess records $458.6 million revenue for Q1 2018

For the first quarter of fiscal 2018, the net revenue of American...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search