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New Balance expands deal with US cycling team Garmin-Sharp
Jan '14
Global athletic leader New Balance has expanded their multi-year sponsorship of Team Garmin-Sharp, the elite American professional cycling team owned by Slipstream Sports.

The New Balance logo will be added to Team Garmin-Sharp's kit and New Balance will become the exclusive off bike athletic footwear and clothing sponsor starting with the 2014 season.

Since 2011 New Balance has been the official off-bike athletic shoe for Team Garmin-Sharp, New Balance will now provide casual apparel to the team including polo shirts, track suits, t-shirts and hooded sweatshirts for various off bike activities.

"New Balance and Team Garmin-Sharp continue to share the same drive and passion that initially brought our brands together," said Rob DeMartini, New Balance President and CEO. "As one of pro cycling's most talented and talked about teams this year we are thrilled to build on our already successful relationship with Team Garmin-Sharp."

New Balance recently shot video footage at the team's pre-season training camp in Colorado where Team New Balance runners Jenny Simpson, Emma Coburn and Anton Krupicka took Team Garmin-Sharp riders, including Tyler Farrar and Alex Howes, out for a six mile training run. "This video shows world class runners and riders coming together to train, and is an excellent reflection of the expansion of the New Balance ethos across multiple sports," says DeMartini.

"New Balance has been an outstanding partner for us, and its drive for excellence continually mirrors our own," said Jonathan Vaughters, CEO, Slipstream Sports and Team Garmin-Sharp. "We were humbled by the success of the custom argyle 890 running shoe last year, and this year we will work New Balance to create off-bike clothing that riders and fans can both experience. We are thrilled to continue to partner with New Balance in this expanded sponsorship."

New Balance will once again release a limited edition Team Garmin-Sharp 890 running shoe, drawing inspiration from the team's unique argyle kit. The limited edition Team Garmin-Sharp 890v4 will launch globally in June at New Balance retail stores.

New Balance will also have a visible marketing presence at key races in the U.S., particularly in California and Colorado, as well as races in Europe and Asia Pacific.

About New Balance:

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only major shoe company that manufactures athletic footwear in the U.S. with 25% of our sales in the U.S. produced at five New England facilities.

About Team Garmin-Sharp

Owned and managed by Slipstream Sports, Team Garmin-Sharp is the top American professional cycling team dedicated to ethical sporting and developing the next generation of cycling champions. Team Garmin-Sharp competes in a full schedule of professional cycling races in the U.S. and Europe.

New Balance

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