The line features a range of functional workout attire that easily transitions into sophisticated feminine street-style looks, inspiring the hidden dancer within all women. Furthermore, many items feature Z-Dri technology, the fabric's high-performance moisture wicking system that keeps the body dry.
The Zumba apparel SS'14 collection contains workout essentials such as bra tops, shorts, pants and tanks, while hyper-focusing on easy-to-wear layering pieces that include cozy jackets, wraps and shrugs. Also included are a variety of dance-inspired baggy pants in soft jerseys and French terry that allow for ease of movement.
New to the rollout is the innovatively-designed "So Bootyful Legging," featuring a flattering fold-over waistband and inverted semi-oval shaped seam that accentuates the backside. The perfect fit fabric provides lifting and smoothing effects resulting in a beautiful silhouette that flatters every body type.
The creativity and functionality behind the Zumba apparel SS'14 collection is Brian Ruskin, whose career includes high-level positions at Victoria's Secret, the Gap and most recently as Executive Vice President of exclusive online women's retailer Venus. He brings along a wealth of experience in merchandising management within the fashion industry.
"We are excited to deliver a fresh perspective on women's active apparel that offers a balance of femininity and utility," said Ruskin, chief apparel officer of Zumba. "The collection is an eclectic expression of the Zumba lifestyle and our 'So Bootyful Legging' is going to revolutionize the way women feel about active wear and their workout in general. All pieces are designed so that women can look good and feel amazing regardless of where the day takes them."
About Zumba apparel
Zumba apparel is a women's active wear line from Zumba Fitness, the global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout.
From active wear essentials to fashion-infused designs, Zumba apparel offers a range of pieces that transition effortlessly from the studio to the streets, and represents the same joyful and electrifying spirit found throughout its fitness culture. In addition, its patented Z-dri technology, the fabric's high-performance moisture management system, keeps the body dry by relocating sweat particles from the skin back to the material's surface where it evaporates, allowing for a comfortable wear and workout.
About Zumba Fitness, LLC
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Known as the ultimate "fitness-party", Zumba classes blend upbeat world rhythms with easy-to-follow choreography, for an effective, total-body workout. Founded in 2001, the company is the largest branded fitness program in the world -- reporting more than 15 million weekly participants, in over 200,000 locations across more than 180 countries.
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