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Spanish label Smash to continue global expansion drive
28
Jan '14
For the clothing label Smash, the year just left behind was supposed to be endless without new developments. The successes achieved in 2012 had come together and the brand had opened new horizons, demonstrating the company’s stable growth.

Smash had achieved a powerful geographic expansion, which demonstrates its success through results; there was a 25% increase in orders for the SS14 collection, thanks to the quality-price relationship that Smash offers.

With the objective of rationalizing its network and distributors, the company also performed a reorganization of its business department. In this sense, the company’s results show an improvement of the quality of its distribution into more important markets, Spain and France being the first to show this development.

Openings in South America, The United States, and Japan confirm that the expansion project that Smash proposed as an objective at the beginning of 2013 will continue in 2014. Projects are being finished in Russia and the Middle East, where details of the next openings are almost finalized.

As a new development, the Spanish fashion house has broadened its offering to pieces with handmade knitwear, jackets and cardigans, among others, in its next Winter collection and has increased the number of basic pieces in all of the collections, confirming that Smash wants to dress all lively and original women, staying in touch with future trends and innovating constantly, without renouncing their own style.

Mismash will begin its third year in the market with a fuller collection than that of previous years, placing great emphasis on design. Without renouncing its essence, the second line of the Group will be presented in a more refined manner, with a new, more feminine air and greater quality fabrics, without raising its retail prices.

Paramita has received an excellence acceptance and has increased its sales in 12 more countries, demonstrating that the bet on designs and originality has been successful.

The next Winter collections of the three group lines will be on display in the most important Winter fairs in the 2014 international textile panorama, among which Bread & Butter Berlin, Whosnext in Paris, the JFW fair in Tokyo, Magic in Las Vegas and many other European cities, such as Milan, London, Amsterdam and Madrid stand out.

The three lines, with different styles, share an active and creative spirit, which gives an air of Barcelonés origin to their styles, with a major influence of the city that represents Happy Barcelona Style.

Smash

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Courtesy: SP Apparel

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