Home / Knowledge / News / Apparel/Garments / Spanish label Smash to continue global expansion drive
Spanish label Smash to continue global expansion drive
28
Jan '14
For the clothing label Smash, the year just left behind was supposed to be endless without new developments. The successes achieved in 2012 had come together and the brand had opened new horizons, demonstrating the company’s stable growth.

Smash had achieved a powerful geographic expansion, which demonstrates its success through results; there was a 25% increase in orders for the SS14 collection, thanks to the quality-price relationship that Smash offers.

With the objective of rationalizing its network and distributors, the company also performed a reorganization of its business department. In this sense, the company’s results show an improvement of the quality of its distribution into more important markets, Spain and France being the first to show this development.

Openings in South America, The United States, and Japan confirm that the expansion project that Smash proposed as an objective at the beginning of 2013 will continue in 2014. Projects are being finished in Russia and the Middle East, where details of the next openings are almost finalized.

As a new development, the Spanish fashion house has broadened its offering to pieces with handmade knitwear, jackets and cardigans, among others, in its next Winter collection and has increased the number of basic pieces in all of the collections, confirming that Smash wants to dress all lively and original women, staying in touch with future trends and innovating constantly, without renouncing their own style.

Mismash will begin its third year in the market with a fuller collection than that of previous years, placing great emphasis on design. Without renouncing its essence, the second line of the Group will be presented in a more refined manner, with a new, more feminine air and greater quality fabrics, without raising its retail prices.

Paramita has received an excellence acceptance and has increased its sales in 12 more countries, demonstrating that the bet on designs and originality has been successful.

The next Winter collections of the three group lines will be on display in the most important Winter fairs in the 2014 international textile panorama, among which Bread & Butter Berlin, Whosnext in Paris, the JFW fair in Tokyo, Magic in Las Vegas and many other European cities, such as Milan, London, Amsterdam and Madrid stand out.

The three lines, with different styles, share an active and creative spirit, which gives an air of Barcelonés origin to their styles, with a major influence of the city that represents Happy Barcelona Style.

Smash


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X