Home / Knowledge / News / Apparel/Garments / C.L.A.S.S. and Be Sport partner on eco-sportswear line
C.L.A.S.S. and Be Sport partner on eco-sportswear line
29
Jan '14
An ambitious project was born from the encounter between Giusy Bettoni, founder of C.L.A.S.S. and Emanuela Grussu, Co-Founder of the first Italian sports network, in development for the year 2014.

It is a campaign to raise awareness towards sustainable consumption in the sports world, through the creation of an ECO-SPORTS collection made with innovative, sustainable and especially high performance fabrics for the sports world.

The ECO-SPORTS collection will be the result of an important path of research and use of fibres and innovative textiles that led to the birth of the first eco high performance sports uniforms for athletes, federations, sports clubs and for all sports lovers.

"I like challenges”, says Giusy Bettoni, “and when Emanuela introduced me to her project we started our adventure, in order for the athletes to learn to use new generation, hi-tech, beautiful and sustainable materials for their training.

“Sportswear in its versatility lends itself to the use of these new materials that are able to win a close contact with the athlete and especially a respectful approach to the nature. On this concept, therefore, we imagined together with Be Sport an eco-sports line, very close to my motto of ‘aesthetics + ethics’.

“I am convinced that the sports world has the right attitude to fall in love with comfortable clothes that are able to thrill. Through athletes, especially the younger ones, we found the most reliable way to put in place the materials of C.L.A.S.S. Eco-Library for training and competitions".

Why an ECO-SPORTS uniform?

“I have been dealing with sports for several years”, confirms Emanuela Grussu, “and when I met Giusy Bettoni for the first time I literally fell in love with the ethical values of C.L.A.S.S. and somehow from the very beginning I felt them very close to Be Sport. Respect, growth and ethics.

“For this reason I really wanted to show my world to C.L.A.S.S. in order to demonstrate that it is possible to tie together sports with the eco-sustainable concept in the technical clothing production.

“Indeed, I am convinced that sport may have so much influence on fashion, and vice versa. Athletes live in clothing their daily workout, touching with every cell of their body fabrics and fibres. Athletes sweat in their uniform, suffer, grow and win in it.

For this reason it is important to provide athletes high performance materials that can become a second skin. What could be better than a high-tech and sustainable fabric at the same time?”

About C.L.A.S.S.

C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) is a unique, multi-platform worldwide network that showcases exclusive fashion, textiles and materials created using smarter sustainable technology for designers, buyers, media and business.

C.L.A.S.S. is a complete, 360° initiative that provides a comprehensive global communications, marketing and product development consulting service, specializing in a new kind of luxury for fashion and fabrics created through innovative and sustainable design solutions.

Creativity Lifestyle and Sustainable Synergy(C.L.A.S.S.)

Must ReadView All

Courtesy: World Bank/ Harshad Marathe

Apparel/Garments | On 23rd Jul 2016

Rising wages in China to create 1.5 million jobs in S Asia

As wages in China continue to rise, global apparel production and...

Courtesy: 3ders.org

Apparel/Garments | On 23rd Jul 2016

Disney research creates 3D compiler for machine knitting

Introducing 3D technology to machine knitting, Disney Researchers...

Textiles | On 23rd Jul 2016

Telangana to frame new policy for textile industry

The Telangana state government will frame a new policy aimed at...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search