Vadodara gets a flavour of boho chic fashion with the launch of the first ever Global Desi store in the city at the Inorbit Mall in Alkapuri.
The store brings with it the core spirit of the brand which while being fun, effervescent and exciting, is Indian in essence and global in its style appeal. It offers a comprehensive range of Indo-fusion apparels thus providing an exciting and truly memorable shopping experience to the discerning consumers of Vadodara.
Spread over an area of 945 sq ft the store offers a dose of fun edgy fashion to the trendy at heart who are always willing to experiment with their style. It offers a complete wardrobe enthused with innovative motifs in cutting edge styles, bright hues and fashionable designs.
From colourful kurti’s and tunics, to shift dresses, jumpsuits, pallazo pants, crop tops, maxis and embroidered and printed salwaar suits – the brand truly satiates the fashion needs of the residents of Vadodara. Moreover, the use of fluid fabrics, bright colours, intricate detailing and comfort fits makes Global Desi a ‘must have’ for the new age woman.
Speaking on the occasion of the launch, Ms. Anita Dongre, Creative Director, Global Desi says, “We are very excited to bring the colours, zest and energy of Global Desi with its first store in Vadodara.
"The brand is a true mix of eclectic global fashion with an Indian soul- thus promising an unforgettable shopping experience to the customers. Our designs, styles and the colour palette will appeal to the distinctive taste and preferences of the residents of Vadodara and our new Spring Summer 2014 collection will make a strong style statement for the season”
Global Desi is currently present in 18 cities in India and has 57 exclusive standalone stores with the one in Vadodara being the latest addition to this fast growing high fashion brand.
About Global Desi
Founded in 2007, Global Desi operates under the aegis of And Designs India Ltd. (ADIL), one of India’s most reputable fashion houses with more than 18 years of valued experience in the fashion industry.
Offering a fusion of Indian and global influences, Global Desi is inspired by India’s vast and vibrant heritage of colours, textures and prints juxtaposed with western cuts resulting in a collection which is fun, fashionable and riding high on international appeal.