Home / Knowledge / News / Apparel/Garments / IAF Secretary General urges rethink on business model
IAF Secretary General urges rethink on business model
29
Jan '14
In his address to the annual meeting of the International Foundation of Fashion Technologies Institutes (IFFTI) in Tokyo, IAF secretary general Han Bekke urged the fashion sector to rethink its business models. The apparel industry worldwide is still too much focused on price which in some cases leads to dramatic situations like last year in Bangladesh.

“The economic situation in important markets for apparel has a negative impact on consumer spending on clothing”, Bekke said, “feeling also the intense competition from fast fashion models, fashion retailers often react with mark downs with heavy pressure on margins as a result. The question where can I produce the cheapest is then asked more often than how can I serve the consumer best. This is no longer sustainable and kills creativity and innovation.”

In Bekke’s view more cooperation in the supply chain is needed. “Rethink your business model”, he suggested  when it comes to fast fashion versus slow fashion. The sector should focus more on value and service and should be more open to innovation. Business models should be based on global responsibility and more transparency.

“The apparel supply chain is based on series of human behaviour and behaviour is taught”, Bekke said. In IAF’s view educational institutes have therefore a major part to play here in order to prepare new generations for the future challenges of the sector. In their curriculum, fashion universities should pay more attention to calculation methods, planning, global responsibility, ways of communication in the supply chain, chemistry and software.

“Working with world class suppliers could help fashion universities to better understand innovations in the supporting industry”, Bekke told his audience of deans, professors and lecturers from IFFTI’s membership.

The IAF is the world’s leading federation for apparel manufacturers, their associations, apparel retailers and brands and the supporting industry. IAF’s membership now includes apparel associations from nearly 60 countries representing over 200,000 companies.

International Apparel Federation (IAF)

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search