Home / Knowledge / News / Apparel/Garments / IAF Secretary General urges rethink on business model
IAF Secretary General urges rethink on business model
29
Jan '14
In his address to the annual meeting of the International Foundation of Fashion Technologies Institutes (IFFTI) in Tokyo, IAF secretary general Han Bekke urged the fashion sector to rethink its business models. The apparel industry worldwide is still too much focused on price which in some cases leads to dramatic situations like last year in Bangladesh.

“The economic situation in important markets for apparel has a negative impact on consumer spending on clothing”, Bekke said, “feeling also the intense competition from fast fashion models, fashion retailers often react with mark downs with heavy pressure on margins as a result. The question where can I produce the cheapest is then asked more often than how can I serve the consumer best. This is no longer sustainable and kills creativity and innovation.”

In Bekke’s view more cooperation in the supply chain is needed. “Rethink your business model”, he suggested  when it comes to fast fashion versus slow fashion. The sector should focus more on value and service and should be more open to innovation. Business models should be based on global responsibility and more transparency.

“The apparel supply chain is based on series of human behaviour and behaviour is taught”, Bekke said. In IAF’s view educational institutes have therefore a major part to play here in order to prepare new generations for the future challenges of the sector. In their curriculum, fashion universities should pay more attention to calculation methods, planning, global responsibility, ways of communication in the supply chain, chemistry and software.

“Working with world class suppliers could help fashion universities to better understand innovations in the supporting industry”, Bekke told his audience of deans, professors and lecturers from IFFTI’s membership.

The IAF is the world’s leading federation for apparel manufacturers, their associations, apparel retailers and brands and the supporting industry. IAF’s membership now includes apparel associations from nearly 60 countries representing over 200,000 companies.

International Apparel Federation (IAF)

Must ReadView All

Textiles | On 8th Dec 2016

China’s economy on track to meet growth expectations

China’s GDP has grown at 6.7 per cent in the first three quarters of...

Textiles | On 7th Dec 2016

New Texprocil chairman bats for increased UPI adoption

Ujwal Lahoti, the new Cotton Textile Export Promotion Council...

RBI Governor Urjit Patel addressing a press conference. Courtesy: Youtube

Textiles | On 7th Dec 2016

Defying expectations, RBI keeps repo rate unchanged

Defying market expectations, the Monetary Policy Committee (MPC) of...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search