This year, the trade show also experienced a strong increase of visitors from other nations, such as the USA and Russia. Klaus Dittrich, Chairman of the Management of Messe München, is pleased: “The atmosphere at ISPO MUNICH 2014 was very good. All relevant statistics are extremely positive, and once again confirm our role as the international leading platform for the entire sports business.”
With 2,565 exhibitors from 51 countries ISPO MUNICH celebrated a new exhibitor record (prior year: 2,481/ 52). The net exhibit space was increased by yet another 1,500 square meters to 104,720 square meters in total. In addition to a number of new special exhibit areas, such as for Padel Tennis, the new Health & Fitness Hall received very positive feedback.
Klaus Dittrich comments: “The desire for fitness, balance, vitality and youth offers new revenue potential for the sports retail business. It was an important step to present the Health & Fitness trend in a designated exhibit hall at ISPO MUNICH, and thus create a new target group. We opened the doors for a new health movement. Our customers’ feedback was extremely positive.”
Visitors also had a positive opinion about the trade show overall: close to 75 percent rated ISPO MUNICH 2014 excellent to very good, an additional 24 percent gave the event a rating of good.
Asked about their outlook for the coming twelve months, 48 percent of the polled visitors stated their belief that ISPO MUNICH will continue to gain importance, 49 percent remarked that the event’s significance would remain the same.
The world’s largest start-up competition also received positive feedback: asked to rate ISPO BRANDNEW, 83.9 percent rated the competition very good to good. The sports industry’s seal of quality, the ISPO AWARDs, generated a high level of media exposure and a lot of attention from trade show visitors and the international press.
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