Home / Knowledge / News / Apparel/Garments / Vintage Heartland debuts “Country Style” lingerie range
Vintage Heartland debuts “Country Style” lingerie range
30
Jan '14
When the new American brand Vintage Heartland debuted its first lingerie collection back in May, it needed 5 police officers to control the crowds and keep the photographers in line. The crowds went crazy! "It was like the Beatle's reunited!" Liegey stated excitedly.
 
The setting wasn’t New York, or LA, or even Nashville, which might have been appropriate considering the label’s country inspiration - but China, where Vintage Heartland wowed visitors at the annual Shenzhen International Lingerie Show with a booth set up to look like a barn. 
 
It seemed like country music needed no translation, and the founder Kate Liegey single handedly brought “country” and her brand Vintage Heartland to 1 billion consumers on the highly popular China Network Television, who covered her unique show. 
 
Liegey believes that by selling USA brands in China (60% of the Chinese consumer wants American made and designed product) she can turn the tables, and bring lost dollars back into the US economy.
 
“Why not? It's a bold approach, but I want to help support our economy, and you have to think outside the box.” Liegey states. “I believe that I have proven the theory by opening a store this year in Shenzhen, and now I want to build a factory to support my vision in Nashville. We live in a global economy, and need to understand how to generate new streams of revenue.”
 
Liegey has met with several investors as well as Bill Hagerty from the TN Department of Economic and Community Development to discuss building the first apparel factory in the USA based on high technology and green energy. Mr.Hagerty is a visionary, and understands how to help develop new ideas for Tennessee. Liegey states. She also hopes to rally Nashville’s more socially conscious celebrities to get the word out.
 
Liegey brings 20 years of experience to this exciting new venture. She has helped develop brands for major fashion houses such as Ralph Lauren, Tommy Hilfiger, has designed many celebrity lingerie lines and has helped build factories world wide. Vintage Heartland is the culmination of that experience and gives Liegey the chance to pay tribute to her own roots and traditional values. 

Vintage Heartland uniquely separates itself from the other lingerie brands by focusing on the authentic American woman; a modern girl who still appreciates her roots wherever she may live. Vintage Heartland ‘s designs are inspired by the romantic lyrics sung in today’s country music and Liegey’s love for vintage style. It is a fresh new look that is fun and flirty. “There is so much “adult” racy lingerie out there,” Liegey says, “I wanted to introduce something unique to the market.

Vintage Heartland’s platform is unique as well. Their marketing hits a lot of notes that resonate deeply in the American psyche- farm life, country music and the old fashioned philosophy of giving back. This is the mantra that is strongly held by Liegey and her team.

Vintage Heartland


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search