Having launched operations in 2011, purely focusing on online markets and being true to the brand ethos, FREECULTR has successfully executed an innovative digital pop up model that blends the tactility of a physical store with the efficiencies of the internet – seamless modern retail at its best. With their recent store launch in New Delhi, this would be their second venture in the country in two months. The brand is expected to open more such retail stores in the coming months, after experiencing the success of their earlier ventures.
The concept behind the physical FREECULTR stores is the first of its kind and created to be interactive providing customers with a visceral connect to FREECULTR, its products and brand culture. Customers can touch and feel the quality of the products, try them on to understand their best fit with FREECULTR, and buy their favourite products from the store or through the app and get it delivered to their doorstep.
The proprietary Touch Screen App, TapShop, is a unique “discovery application” developed by FREECULTR, allowing shoppers to discover, style and buy from the complete collection of FREECULTR, while at the store.
This “digitally” connected store is a visual and interactive experience that integrates touch screens, digital hangers, product videos, tablets, and scanners to deliver new campaigns, high resolution catalogue browsing experience and styling Ideas, to allow consumers to replicate the power of online purchasing experience in a physical store environment.
Through a wireless bar code scanner you can tap on any product’s bar code which will then appear on the TapShop Screen, also showing other products it can be paired with, other colour options of the same product and much more.
Speaking on the occasion, Sandeep Singh, CEO and Co-founder of FREECULTR says, “Our Experiential Stores are a unique way for us to engage directly with our customers and in turn provide them with the tactile & brand experience.
"Physical retail space has always come with a high price tag, but with our digital applications like the TapShop App, integrated LED screens and digital hangers, we are able to provide a virtual extension to our physical store space, allowing customers to view and shop from our complete range. This first-of-its-kind hybrid, high tech approach of shopping will give customers the best of both worlds – online convenience married with offline experience.”
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