Home / Knowledge / News / Apparel/Garments / Freecultr brings digital pop up model to Chandigarh
Freecultr brings digital pop up model to Chandigarh
30
Jan '14
FREECULTR opens its doors in Chandigarh, bringing the online shopping experience direct to customers, offline. FREECULTR has brought its high tech pop up retail haven to the first floor of the Elante Mall in Chandigarh.

Having launched operations in 2011, purely focusing on online markets and being true to the brand ethos, FREECULTR has successfully executed an innovative digital pop up model that blends the tactility of a physical store with the efficiencies of the internet – seamless modern retail at its best. With their recent store launch in New Delhi, this would be their second venture in the country in two months. The brand is expected to open more such retail stores in the coming months, after experiencing the success of their earlier ventures.

The concept behind the physical FREECULTR stores is the first of its kind and created to be interactive providing customers with a visceral connect to FREECULTR, its products and brand culture. Customers can touch and feel the quality of the products, try them on to understand their best fit with FREECULTR, and buy their favourite products from the store or through the app and get it delivered to their doorstep.

The proprietary Touch Screen App, TapShop, is a unique “discovery application” developed by FREECULTR, allowing shoppers to discover, style and buy from the complete collection of FREECULTR, while at the store.

This “digitally” connected store is a visual and interactive experience that integrates touch screens, digital hangers, product videos, tablets, and scanners to deliver new campaigns, high resolution catalogue browsing experience and styling Ideas, to allow consumers to replicate the power of online purchasing experience in a physical store environment.

Through a wireless bar code scanner you can tap on any product’s bar code which will then appear on the TapShop Screen, also showing other products it can be paired with, other colour options of the same product and much more.

Speaking on the occasion, Sandeep Singh, CEO and Co-founder of FREECULTR says, “Our Experiential Stores are a unique way for us to engage directly with our customers and in turn provide them with the tactile & brand experience.

"Physical retail space has always come with a high price tag, but with our digital applications like the TapShop App, integrated LED screens and digital hangers, we are able to provide a virtual extension to our physical store space, allowing customers to view and shop from our complete range. This first-of-its-kind hybrid, high tech approach of shopping will give customers the best of both worlds – online convenience married with offline experience.”

FREECULTR


Must ReadView All

Courtesy: Kai Pilger from Pexels

Apparel/Garments | On 26th Apr 2018

FOBAP in the Philippines trying for garments sector revival

The Foreign Buyers Association of the Philippines (FOBAP), a body...

German investors keen to invest in Pakistan: top official

Textiles | On 26th Apr 2018

German investors keen to invest in Pakistan: top official

A German traders delegation will soon visit Pakistan to explore...

Courtesy: Uster

Textiles | On 26th Apr 2018

Uster Technologies acquires Elbit Vision Systems

Uster Technologies has announced the successful closure of the...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search