Home / Knowledge / News / Apparel/Garments / UK to have New York's Macy's Day like parade in 2014
UK to have New York's Macy's Day like parade in 2014
31
Jan '14
For the first time, Britain is set to welcome the ‘Great Christmas Parade’ kick-starting the festive season nationwide in November 2014. Eight/Nine major UK cities will host the spectacular free live parade attracting audiences from across the country in partnership with Make A Wish Foundation.

In the same style as New York’s Macy’s Day parade, commercial brands will have the unique opportunity to sponsor a one-of-a-kind float in the first ‘Great Christmas Parade’ 2014.  The event will kick start the busy Christmas shopping period, driving footfall and sales to High Streets up and down the country with the parade’s finale giving a must needed boost to the evening economy in each city. The Great Christmas Parade welcomes the local community to come and take part throughout the tour.

Current cities are being finalised and logistics worked out with the following: Plymouth, Bristol, Hull, London, Birmingham, Nottingham, Liverpool, Manchester and Newcastle.  Shows and marching bands from across the UK will perform in between the sponsored floats, providing over two miles of engaging entertainment for thousands of spectators lining the streets.  There will be two parade times in each location at 12 midday and 5pm. 

Media Circus will in charge of the logistics and sponsors of this annual event, having 12 year’s experience with Christmas Campaigns.

The Great Christmas Parade will be one of the biggest events happening in the UK in 2014.

Martin Blackwell, CEO, Association of Town and City Management says “ There will be huge excitement about the parades, and they are a great opportunity for businesses of all sizes to benefit from the increased footfall that an event like this can create. The involvement of local communities will ensure sustainability, and we really hope that this can become a big part of the annual festive calendar throughout the country .”

Leslie Rose OBE, PATRON of the Make A Wish Foundation says, “Britain has been in need of a big moment to mark the start of the Christmas period and the arrival of the ‘Great Christmas Parade’ is just the ticket to bring communities together for a worthy cause.”

Cllr Nick McDonald, Portfolio Holder for Jobs and Growth at Nottingham City Council, says, “This parade would be a fantastic way to kick off the festive season.  We welcome innovative things that bring people together in our city, and with Nottingham being one of the UK’s top ten retail destinations, this would be a showcase for the great things our legendary city has to offer.  I look forward to seeing these plans in more details and working with local trade organisations to help make something special happen in the run up to Christmas 2014.”

Make A Wish Foundation

Must ReadView All

Courtesy: Christian Dior

Fashion | On 25th Apr 2017

LVMH to acquire Christian Dior Couture for €6.5bn

LVMH and Christian Dior, which holds directly and indirectly 41 per...

Information Technology | On 25th Apr 2017

Self-repairing fabrics to be the future of fashion

It is the era of smart. Intelligent materials like self-repairing...

Textiles | On 25th Apr 2017

Indonesia revitalising textile sector

With exports of textile and textile products rising in Indonesia, the ...

Interviews View All

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search