Home / Knowledge / News / Apparel/Garments / Under Armour debuts UA SpeedForm Apollo running shoe
Under Armour debuts UA SpeedForm Apollo running shoe
31
Jan '14
As part of the brand's four-day take-over of New York City's Grand Central Terminal, Under Armour held a press event to debut the UA SpeedForm Apollo running shoe and "THIS IS WHAT FAST FEELS LIKE," the newest iteration of the brand's I WILL global marketing campaign.  
 
Under Armour Founder and CEO Kevin Plank unveiled the latest spot and introduced the game-changing running shoe, which was recently named "Best Debut" by Runner's World magazine in the 2014 Spring Shoe Guide. NFL Pro Bowler Cam Newton, MMA legend Georges St-Pierre and American Ballet Theatre soloist Misty Copeland joined Plank at the event.
 
"THIS IS WHAT FAST FEELS LIKE" brings to life the soul of an athlete with the grit, fortitude and unrelenting spirit to break new barriers. The spot introduces the character, "Apollo," taking viewers through this athlete's pioneering journey as he passes by some of the fastest innovations ever created while forging a new -- and even faster -- path. Peter Berg, director of the true military drama, Lone Survivor, collaborated with Under Armour's Creative team and directed the shoot at March Airfield Base in Riverside, California. 
 
"SpeedForm Apollo is the shoe we were born to make. We pushed industry boundaries to deliver breakthrough innovation in footwear that provides performance that runners need," said Matt Mirchin, Executive Vice President, Global Marketing. "Because athletes are never satisfied and never willing to settle, Under Armour will stay at the forefront of technology and innovation to give them just a little bit of an edge to help them perform better."
 
The UA SpeedForm Apollo follows the launch of the UA SpeedForm RC. With inspiration from proprietary material technology engineered in a clothing factory, both shoes are constructed using an innovative manufacturing process never before seen in the footwear industry. 
 
Designed to go fast with zero distractions, performance benefits include:
-A seamless 3D molded heel cup
-Anatomical 3D molded vamp
-External heel counter for lock down support
-Perforated breathable upper
-Micro G midsole for a responsive cushioning
-Medial TPU stability bar
-5mm, full length, Ortholite Foam embedded sock liner for additional cushioning and
  moisture- wicking
-Strategically placed abrasion rubber in high wear areas for durability and traction
-Anatomically shaped outsole with natural flex grooves 8mm offset; 6.5 ounces/182 g
 
The campaign makes its broadcast debut on February 22 during the NFL Network's coverage of the Scouting Combine, followed by placement during ESPN's Golden State Warriors vs. New York Knicks NBA telecast on February 28. 
 
About Under Armour, Inc.
Under Armour, the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. 

Under Armour

Must ReadView All

Textiles | On 25th Jul 2016

Cotton prices unlikely to fall in near future

Notwithstanding the Union Ministry of Textile’s direction to the...

Textiles | On 25th Jul 2016

China imposes anti-dumping duties on acrylic fibres

China’s ministry of commerce (MOFCOM) has announced imposition of...

Courtesy: Industrial Parks Development Corporation, Ethiopia and Ethiopian News Agency

Apparel/Garments | On 25th Jul 2016

30k workforce to be trained for Hawassa Industrial Park

An agreement has been signed to source, recruit and train 30,000...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search