M&J shows SS15 denim collection at Munich Fabric Start

03 Feb '14

2 min read

Designed with a strong eco-friendly approach, the M&J Group’s SS15 collection is a sum of the latest trends and the most innovative materials and technologies in the denim industry.

With Blue as the leading mood, every piece aims at creating an emotional response, making people desire to wear it, right here and now.

The main concepts of this new collection, which will be presented for the first time at the next Munich Fabric Start, are four: Eco Pro, Sport, Single Track and Comfort.

Mixing the most advanced technique with sustainable materials – recycled fabrics, raw denim, alternative/unconventional fibres, organic cotton and “non-indigo natural blue” – the Eco Pro line represents the eco-friendly philosophy to the full. Unexpected style, vivid graphics, sudden colour variations, sunfaded and camouflage characterize all the pieces, treated with new chemicals and high-level techniques such as laser and ozone.

Equally forward-looking is Sport, the line that allows denim to enter triumphantly one the few casualwear sectors where it wasn’t allowed yet: new fits and visions, 5-pocket and chinos, street basket shorts and much more, all created with high-tech windproof and extremely performing fabrics. Colours go from light blue to dark blue or black, while the available looks include among others grass spots, laser, accidental happening, cuts, laser, fast and fluo.

Going back to the pure tradition of denim, Single Track aims at re-elaborating the original heritage style with cut, unfinished, repaired, worn in look, scraped off or used garments: a vintage collection designed to be affordable but not cheap, offering modern and sophisticated pieces in the regular and boyfriend fit.

M&J Group

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