Home / Knowledge / News / Apparel/Garments / House of Fraser redesigns website mainly for touch devices
House of Fraser redesigns website mainly for touch devices
05
Feb '14
House of Fraser, the UK and Ireland’s premium department store group, has launched its redesigned website – the first major design change since July 2011. With over 50% of online traffic coming from touch screen devices, House of Fraser has adjusted its design strategy; building and designing its website for mobile and touch devices before working on its desktop version.
 
The change in design will enhance user experience with new header and navigation menus allowing customers to ‘shop by department’ or ‘shop by brand’. House of Fraser has also increased the load speed of many pages on the website. 
 
This change will ensure shoppers with slower connections are still able to download relevant pages within a reasonable timescale. Several key changes have improved user experience for both desktop and touch screen users alike.
 
The homepage and category hub pages have a fresh new look with a quicker load time and more interactive elements designed to maximise the rate of conversion. The product listing pages now feature three shots per row (previously four) which creates more space and allows larger images to be displayed.
 
Product pages also boast larger images with a new ‘super zoom’ feature which offers customers a clearer view of the product. The shopping bag feature has been improved to make it more concise and easier to edit.
 
Andy Harding, Executive Director for Multi-Channel at House of Fraser, commented, 
“Consumer shopping habits are constantly evolving and given we now see more than 50% of our online traffic coming from mobile devices, we have adjusted our design strategy to ensure we provide the best possible experience for our online customers.
 
We are always looking at ways to maximise customer shopping experiences and we’re confident our new look and feel website will be well received and will help continue to drive growth this year.”
 

House of Fraser

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search