Home / Knowledge / News / Apparel/Garments / House of Fraser redesigns website mainly for touch devices
House of Fraser redesigns website mainly for touch devices
05
Feb '14
House of Fraser, the UK and Ireland’s premium department store group, has launched its redesigned website – the first major design change since July 2011. With over 50% of online traffic coming from touch screen devices, House of Fraser has adjusted its design strategy; building and designing its website for mobile and touch devices before working on its desktop version.
 
The change in design will enhance user experience with new header and navigation menus allowing customers to ‘shop by department’ or ‘shop by brand’. House of Fraser has also increased the load speed of many pages on the website. 
 
This change will ensure shoppers with slower connections are still able to download relevant pages within a reasonable timescale. Several key changes have improved user experience for both desktop and touch screen users alike.
 
The homepage and category hub pages have a fresh new look with a quicker load time and more interactive elements designed to maximise the rate of conversion. The product listing pages now feature three shots per row (previously four) which creates more space and allows larger images to be displayed.
 
Product pages also boast larger images with a new ‘super zoom’ feature which offers customers a clearer view of the product. The shopping bag feature has been improved to make it more concise and easier to edit.
 
Andy Harding, Executive Director for Multi-Channel at House of Fraser, commented, 
“Consumer shopping habits are constantly evolving and given we now see more than 50% of our online traffic coming from mobile devices, we have adjusted our design strategy to ensure we provide the best possible experience for our online customers.
 
We are always looking at ways to maximise customer shopping experiences and we’re confident our new look and feel website will be well received and will help continue to drive growth this year.”
 

House of Fraser


Must ReadView All

Sanjay K Jain, managing director, TT Ltd

Textiles | On 21st Sep 2017

TT’s Sanjay Jain elected new chairman of CITI

The Confederation of Indian Textile Industry (CITI), the apex body...

Textiles | On 21st Sep 2017

NRF urges US lawmakers to lower corporate tax rates

The National Retail Federation (NRF) has written to the US Senate...

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search