Fashion etailer Myntra raises $50mn to fuel growth

06 Feb '14

2 min read

Myntra, India’s leading e-commerce company confirmed that it has raised $50 Million (about Rs.300 crore) in a financing round led by Premji Invest along with new and existing investors.

This funding will enable Myntra to strengthen its technology, infrastructure and customer experience; and fund future growth initiatives.

India’s $3.1 Billion e-commerce market (excluding online travel) is expected to grow by over seven times to $22 billion in five years, according to a CLSA report. Myntra is well-poised to capitalize on this growth opportunity with its compelling business model, product innovation, and dynamic leadership.

Mukesh Bansal, Co-Founder and CEO, Myntra said “The key to our success has been a robust business model and a customer centric approach that has resulted in Myntra.com emerging as the ultimate fashion destination for shoppers across India.

We have been growing steadily, increasing our product offerings and attracting new users from different corners of the country. This round of funding will allow us to scale up, attract and retain superior talent, ramp up our technology infrastructure and strengthen the Myntra brand.

He further added, “We are confident of achieving $1 billion GMV (Gross Merchandise Value) by 2016 and will be by far the largest fashion destination in India.”

Since its launch in 2007, Myntra has raised close to $75 million from investors, including Accel Partners and Tiger Global. Having emerged as a leader in the online fashion space, the team is committed to building Myntra.com into an independent fashion destination with a truly differentiated fashion DNA.

The portal currently receives over 50 million visits every month and showcases close to 50,000 products from over 600 brands.

About Myntra.com:

Myntra.com is among the leading e-commerce platforms in India for fashion and lifestyle products. Myntra.com has partnered with more than 600 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Lee, Levis, Arrow, HRX by Hrithik Roshan, Indian by Manish Arora, Biba, FabIndia, CAT, Steve Madden and the likes to offer a wide range in latest branded fashion and lifestyle wear.

Myntra

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