Home / Knowledge / News / Apparel/Garments / First Insight partners retailer Abercrombie & Fitch
First Insight partners retailer Abercrombie & Fitch
06
Feb '14
First Insight, Inc., a technology company transforming how leading retailers make product investment and pricing decisions, announced a partnership agreement with leading global specialty retailer Abercrombie & Fitch Co. 
 
As part of the agreement, First Insight will provide its consumer-driven predictive analytics to help Abercrombie & Fitch make faster and more accurate design, buying and pricing decisions, thereby reducing markdowns and mitigating risks associated with new product introductions.
 
“We are excited to be partnering with Abercrombie & Fitch, one of the world’s leading brands in specialty retail”
 
The partnership is based on Abercrombie’s confirmation of the accuracy of First Insight’s solution during a thorough due diligence process. In partnering with First Insight, Abercrombie & Fitch gains strategic investment guidance on thousands of new products and designs. 
 
Through online social engagement tools, First Insight enables Abercrombie & Fitch to gather real-time consumer preference and pricing data on candidate new products, months before products are launched in the market. This data is filtered through First Insight’s predictive analytic models to determine which products present the greatest opportunity.
 
First Insight’s solution is now enabling Abercrombie & Fitch to:
Test new candidate products, in every product category, every week, throughout the merchandising organization and the product development lifecycle (design, selection, pricing, and buy depth).
 
Execute on its strategy to decrease promotions and increase average unit retail prices.
“We are excited to be partnering with Abercrombie & Fitch, one of the world’s leading brands in specialty retail,” said Greg Petro, President and CEO of First Insight. 
 
“Our mission is to provide retailers such as Abercrombie & Fitch with a fast, scalable solution that enables them to leverage customer feedback and predictive analytics to make product decisions with confidence. It is further exciting to see Abercrombie & Fitch fully adopt and embrace our solution, and we look forward to driving measurable results.”
 
“First Insight will be a critical element in the transformative changes to our business,” said Gillian Galner, GVP of Abercrombie & Fitch. “By using First Insight to identify more winning products and price them appropriately, we are increasing speed to market with the right styles which will yield increases in sales and margin. After evaluating the solution for an extended period, we have confirmed the solution will deliver a strong return on investment.”
 

First Insight

Must ReadView All

Textiles | On 26th Sep 2016

Azerbaijan pins hope on revival of cotton sector

In the midst of economic problems, Azerbaijan president Ilham Aliyev...

Courtesy: Stenn International

Apparel/Garments | On 26th Sep 2016

Stenn debuts new $300mn fund for SE Asian suppliers

UK trade financer Stenn International has unveiled a $300 million...

Textiles | On 26th Sep 2016

Aleph unveils new LaForte wide format inkjet printers

Aleph, developer of a complete range of innovative digital printing...

Interviews View All

Veronique Lee
Modavanti

Nitin Soni
Dolphin Jingwei Machines

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search