The Iranian capital city of Tehran recently concluded its very first garments exhibition, the Tehran Apparel Fair, in order to introduce top Iranian apparel brands in the country to domestic consumers.
Organized by the Iran Textile Exporters and Manufacturers Association, the apparel fair saw nearly 45 Iranian clothing brands exhibit their latest products to domestic consumers, reports Press TV of Iran.
The main aim of organizing the event was to encourage domestic apparel producers in the country to invest in creating their own brands, and connect the manufacturers of garments to the distribution network.
Mahdi Yekta, secretary of the Iran Textile Exporters and Manufacturers Association, said the idea behind the fair was to make the Iranian customers aware about the high-quality apparel products manufactured by domestic producers.
More than US$ 5 billion worth of clothing was imported officially and unofficially during last year in the country, despite local producers having the capacity to supply at least 60 percent of the domestic demand, he added.
According to Mr. Yekta, in order to empower the Iranian apparel market, domestic producers need to make efforts to create brands with which consumers identify and manufacture new high-quality products to meet with the Iranian customers’ demand.