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Cintas Corp unveils hottest trends in luxury hotel apparel
11
Feb '14
Chicago’s hotel industry continues its resurgence, fashion designers from Cintas Corporation have unveiled the year’s hottest trends in luxury hotel apparel. Slimmer fits, jersey fabrics, charcoal suiting and statement pieces are just some of the looks being demanded across luxury hotels and resorts. While comfort and functionality remain important aspects of any uniform program, many high-end properties are placing additional emphasis on retail-inspired, on-trend apparel.
 
“As the economy resurges, demand has increased for apparel that not only makes a statement, but does so in a retail-inspired way,” said Kass Graham, Design Manager at Fourmy, a Toronto based Cintas division that specializes in customized uniform programs. “In the luxury hotel market, this has resulted in apparel that’s more approachable and more like what employees wear outside of the workplace.”
 
Cintas’ top trends in luxury hotel apparel include:
Brighter Resort Colors – Luxury resorts in Calif., Fla., Ariz. and Hawaii are embracing brighter, livelier colors representative of their environments. This includes brighter shades of blue indicative of the ocean and citrusy corals, oranges and crisp, clear greens representative of the bright flowers and colorful landscape. 
 
Although these are mostly used as small pops of color in an accent or trim, some properties have embraced the brighter hues for high visibility positions, such as their hostess or cocktail server, in order to give ‘punch’ to a room.
 
Less Formal Wear Styles – Although ties have long been considered a staple of high-end uniforms, a few upscale organizations are embracing the open collar shirt look in order to be more approachable to guests. In addition, female front desk professionals are starting to don day dresses or skirts with jackets instead of traditional suiting. 
 
Further, as more resorts turn to retail-inspired apparel, garments such as maxi dresses are becoming more common among hostesses and cocktail servers.
 
Statement Pieces – As more resorts transform their main dining rooms or bars from quiet, nightcap areas into hot spots for the locals, their apparel has also transformed. Now, luxury hostess and cocktail dresses are being designed with considerable “wow” factor encompassing higher hemlines, more body-conscious fabrics, slimmer silhouettes and beautiful statement jewelry. The end-result is a vibrant, dynamic look that helps reinforce the room’s high-energy atmosphere.
 
 

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