Cintas Corp unveils hottest trends in luxury hotel apparel

11 Feb '14

4 min read

Local Flair – As more hotels and resorts look to distinguish themselves from competitors and build a story for their property,many are looking for uniform programs that reflect their local culture and geography. For example, a property in Scottsdale, Ariz. might select a color palette of warm, earthy tones with accents of rich, brick red or orange to complement the famous red sandstones in neighboring Sedona.

A property in Hawaii might select embroidery in the shape of flowers for their uniforms, and many other properties draw on historically or culturally significant fashion trends to connect to a sense of place.

Jersey Fabrics – Although jersey is often used for tops, it’s making a big comeback as more properties request the knitwear fabric for their cocktail or hostess dresses. A blend of polyester and spandex, the fabric is comfortable, drapes beautifully on the body and captures a modern aesthetic popular among today’s luxury uniform designs.

Charcoal Suiting – For a while, brown remained a popular suiting color—in part as a reaction to try and get away from black and navy suiting, which were strong for many years. Now, designers are seeing more requests for neutrals, such as silvery taupe, grey, and charcoal. Properties are finding that grey suiting, paired with a splash of color, brings warmth to their uniform programs.

“Communicating a cohesive story, or brand message, remains extremely relevant to luxury properties, as it helps guests appreciate the value of their experience and gives it meaning,” said Jeff Marino, Creative Director, Cintas. “Uniforms are an important component of that message, as they enable employees to ‘look the part.’ Our goal is to design a uniform program that is commensurate with a property’s overall luxury experience, and in that way, every uniform program Cintas creates is unique.”

About Cintas Corporation:

Headquartered in Cincinnati, Cintas Corporation provides highly specialized services to businesses of all types primarily throughout North America. Cintas designs, manufactures and implements corporate identity uniform programs, and provides entrance mats, restroom cleaning and supplies, tile and carpet cleaning, promotional products, first aid, safety, fire protection products and services and document management services for more than 1 million businesses.

Cintas Corporation

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