Home / Knowledge / News / Apparel/Garments / Tracy Reese debuts machine-washable designer fashion range
Tracy Reese debuts machine-washable designer fashion range
11
Feb '14
Tracy Reese debuted her first-ever completely machine-washable looks as a part of her fall 2014 collection, inspired by her partnership with Tide Pods and the Council of Fashion Designers of America (CFDA) Washable Fashion Initiative. 
 
Understanding the growing demand for more accessible designer fashions that are easy to care for at home, Reese was motivated to work with Tide and incorporate machine-washable fabrics into her collection. 
 
Tide Pods and the CFDA launched the Washable Fashion Initiative with the goal of educating the fashion industry about the benefits and possibilities of creating more designer garments using machine-washable fabrics.
 
Last fall, Tracy was invited to an in-depth immersion at Procter & Gamble’s research and development facilities. While there, she learned about how the unsurpassed cleaning, brightening and consistent stain-fighting results of Tide Pods maintain the quality and integrity of clothing washed at home. 
 
With this, she had the confidence to create her first-ever machine washable looks using washable versions of fabrics including, cotton, acrylic, wool, polyamide, polyurethane, elastane, polyester, rayon, and spandex. Tracy knows that her customers will be able to truly care for the pieces at home with Tide Pods, keeping them in great condition for years to come.
 
“It was so much fun having the Tide fans help me select the designs for this collection. It was exciting to see them come to life at Fashion Week,” said Tracy Reese. “I know that my customers are making an investment when they buy designer garments. Tide Pods makes it easy for them to care for their clothing, without sacrificing the quality of the fabric. Having the right product on hand to care for your favorite designer pieces at home, like Tide Pods, allows you to keep those pieces looking great for years to come.”
 
“We were thrilled to see our fans embrace Tracy’s washable designs and the excitement they showed when choosing her final runway looks on Pinterest,” stated Karen Klei Schlosser, Associate Marketing Director, P&G North American Fabric Care. “Working with Tracy Reese has been great. She is a true believer in the idea of washable fashion and we can’t wait to see her washable pieces in stores!”
 

Tide Pods


Must ReadView All

US & EU retailers release industry approach to GDPR

Apparel/Garments | On 24th May 2018

US & EU retailers release industry approach to GDPR

The Washington, D.C.-based National Retail Federation and...

Global cotton consumption to reach record in 2018-19: USDA

Textiles | On 24th May 2018

Global cotton consumption to reach record in 2018-19: USDA

Reflecting continued growth in the global economy, world cotton mill...

Courtesy: Nanollose

Textiles | On 24th May 2018

Nanollose develops fabric from coconuts

Australian technology company Nanollose has developed a sustainable...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Top executives
Textile industry

The foremost issue is bridging the skill gap

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search