Home / Knowledge / News / Apparel/Garments / Tracy Reese debuts machine-washable designer fashion range
Tracy Reese debuts machine-washable designer fashion range
Feb '14
Tracy Reese debuted her first-ever completely machine-washable looks as a part of her fall 2014 collection, inspired by her partnership with Tide Pods and the Council of Fashion Designers of America (CFDA) Washable Fashion Initiative. 
Understanding the growing demand for more accessible designer fashions that are easy to care for at home, Reese was motivated to work with Tide and incorporate machine-washable fabrics into her collection. 
Tide Pods and the CFDA launched the Washable Fashion Initiative with the goal of educating the fashion industry about the benefits and possibilities of creating more designer garments using machine-washable fabrics.
Last fall, Tracy was invited to an in-depth immersion at Procter & Gamble’s research and development facilities. While there, she learned about how the unsurpassed cleaning, brightening and consistent stain-fighting results of Tide Pods maintain the quality and integrity of clothing washed at home. 
With this, she had the confidence to create her first-ever machine washable looks using washable versions of fabrics including, cotton, acrylic, wool, polyamide, polyurethane, elastane, polyester, rayon, and spandex. Tracy knows that her customers will be able to truly care for the pieces at home with Tide Pods, keeping them in great condition for years to come.
“It was so much fun having the Tide fans help me select the designs for this collection. It was exciting to see them come to life at Fashion Week,” said Tracy Reese. “I know that my customers are making an investment when they buy designer garments. Tide Pods makes it easy for them to care for their clothing, without sacrificing the quality of the fabric. Having the right product on hand to care for your favorite designer pieces at home, like Tide Pods, allows you to keep those pieces looking great for years to come.”
“We were thrilled to see our fans embrace Tracy’s washable designs and the excitement they showed when choosing her final runway looks on Pinterest,” stated Karen Klei Schlosser, Associate Marketing Director, P&G North American Fabric Care. “Working with Tracy Reese has been great. She is a true believer in the idea of washable fashion and we can’t wait to see her washable pieces in stores!”

Tide Pods

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search