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Macy's to introduce Shaquille O'Neal menswear collection
11
Feb '14
Basketball and celebrity superstar Shaquille O'Neal and Peerless Clothing announced they have partnered to create a new fashion menswear collection. Shaquille O'Neal will launch exclusively at Macy's, offering the latest fashion trends popularly priced with sizes that range from regular to Big & Tall.
 
The Shaquille O'Neal collection, available at 100 Macy's stores nationwide and on macys.com starting mid-February, will include suit separates and sport coats. Individually or paired together, these pieces will make men of every size feel comfortable and well-dressed. Patterns include traditional solids, stripes and plaids, as well as more modern and unexpected sharkskin in shades of black, navy, tan and grey. 
 
Suit separates anchor the line, as they offer the opportunity to choose jacket and pant sizes perfect for customers with varied proportions. Retailing from $150 for a pant to $400 for a jacket, Shaquille O'Neal will allow the 60XL guy to shop in the same store and look just as dapper as his size 40R friend.
 
"Shaq is one of the biggest stars in sports with a huge fan base and following. A favorite celebrity and personality who is larger than life. Fans everywhere love Shaq for his athletic accomplishments, and his successful foray into music, movies, television and business. 
 
They love his style, passion and charisma," said Ronny Wurtzburger, President of Peerless Clothing. "When it comes to fashion, Shaq is a trendsetter. He has strong consumer appeal among African-Americans, Hispanic-Americans, Moms who relate to his dedication to providing quality products at affordable prices, and kids who see him as their ultimate role model."
 
"My interest in developing a menswear collection was based on the lack of fashion choices for Big & Tall customers and the higher prices for larger size suits," O'Neal said. "I also was frustrated that I had to go to a Big & Tall store rather than shop with my friends at the local department or specialty store. 
 
I originally wanted to develop a more fashion-forward menswear collection at an affordable price. Once Peerless and I developed the collection, the reaction from Macy's was so positive that we decided to make the collection in all sizes."
 
The collection will be marketed online and in-store as well as through newspaper advertisements and personal appearances. Shaq also will wear the new collection on TNT's "Inside the NBA" and on future television appearances.
 
"Shaquille O'Neal is one of the most iconic athletes of our time, and we are thrilled that he chose Macy's to launch this extension of his superstar talent into the world of tailored clothing," said Richard Arnstein, Macy's EVP / GMM of Mens. 
 
 
 

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