Home / Knowledge / News / Apparel/Garments / Freecultr expands its offline retail presence in Delhi
Freecultr expands its offline retail presence in Delhi
11
Feb '14
FREECULTR continues to expand their presence in the offline retail space with their outlets now opening in New Delhi at Kamla Nagar, Bungalow Road and The Great India Place Mall, Noida.
 
Through these retail outlets FREECULTR brings the online shopping experience direct to customers, offline. The brand is looking at expanding their EBOs across the country giving the customers a chance to physically experience the brand’s existence.
 
Having launched operations in 2011, purely focusing on online markets and being true to the brand ethos, FREECULTR has successfully executed an innovative digital pop up model that blends the tactility of a physical store with the efficiencies of the internet – seamless modern retail at its best.
 
With their recent store launch in New Delhi, this would be their second venture in the country in two months. The brand is expected to open more such retail stores in the coming months, after experiencing the success of their earlier ventures.
 
The concept behind the physical FREECULTR stores is the first of its kind and created to be interactive providing customers with a visceral connect to FREECULTR, its products and brand culture. Customers can touch and feel the quality of the products, try them on to understand their best fit with FREECULTR, and buy their favourite products from the store or through the app and get it delivered to their doorstep. 
 
The proprietary Touch Screen App, TapShop, is a unique “discovery application” developed by FREECULTR, allowing shoppers to discover, style and buy from the complete collection of FREECULTR, while at the store. 
 
This “digitally” connected store is a visual and interactive experience that integrates touch screens, digital hangers, product videos, tablets, and scanners to deliver new campaigns, high resolution catalogue browsing experience and styling Ideas, to allow consumers to replicate the power of online purchasing experience in a physical store environment. 
 
Through a wireless bar code scanner you can tap on any product’s bar code which will then appear on the TapShop Screen, also showing other products it can be paired with, other colour options of the same product and much more. 
 
Speaking on the occasion, Sandeep Singh, CEO and Co-founder of FREECULTR says, “Our Experiential Stores are a unique way for us to engage directly with our customers and in turn provide them with the tactile & brand experience.
 
Physical retail space has always come with a high price tag, but with our digital applications like the TapShop App, integrated LED screens and digital hangers, we are able to provide a virtual extension to our physical store space, allowing customers to view and shop from our complete range..”
 

FREECULTR

Must ReadView All

Apparel/Garments | On 23rd Jul 2016

Lankan apparel exporters see opportunity in Brexit

Smelling opportunity in Britain’s decision to quit the European Union ...

Textiles | On 23rd Jul 2016

Telangana to frame new policy for textile industry

The Telangana state government will frame a new policy aimed at...

Information Technology | On 23rd Jul 2016

USTR forms Digital Trade Working Group

The United stated today announced the creation of a Digital Trade...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search