Home / Knowledge / News / Apparel/Garments / Pharell Williams, G-Star team up for ecological denim line
Pharell Williams, G-Star team up for ecological denim line
15
Feb '14
courtesy: Forbes/Zack Greenburg
courtesy: Forbes/Zack Greenburg
American singer-songwriter, rapper, record producer and fashion designer Pharell Williams, who is also the creative director of eco-fabrics firm Bionic Yarn, will be collaborating with Dutch denim label G-Star Raw to launch a new denim collection ‘RAW for the Oceans’, using recycled plastic.
 
The ‘Happy’ hitmaker announced the collaboration recently during a press conference at the American Museum of Natural History, where he explained that Bionic Yarn and G-Star would be launching the eco-friendly denim line that will consist of denim from G-Star incorporating Bionic Yarn’s eco-thread made from recycled plastic bottles sourced from the ocean.
 
On the collaboration, Williams said that working with G-Star was an obvious choice as the Dutch denim label has a legacy of pushing the boundaries of fashion and denim forward.
 
Bionic Yarn is a company built around performance, and denim is the perfect category to show the world what Bionic Yarn can do, as everyone has jeans in their closet, the Grammy award winner added.
 
The partnership is a result of Williams’ and G-Star’s cooperation with The Vortex Project—an initiative by Parley for the Oceans, a platform where several creators, thinkers and leaders come together to raise awareness for the beauty and fragility of oceans and collaborate on projects that aim to end the destruction of oceans.
 
In addition to the collaborative collection, G-Star would also be incorporating and integrating Bionic Yarn materials to its existing denim lines.
 
The first collection under the collaboration would be available online and in G-Star stores from August 15, 2014.
 

Fibre2fashion News Desk - India


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search