Home / Knowledge / News / Apparel/Garments / Pharell Williams, G-Star team up for ecological denim line
Pharell Williams, G-Star team up for ecological denim line
15
Feb '14
courtesy: Forbes/Zack Greenburg
courtesy: Forbes/Zack Greenburg
American singer-songwriter, rapper, record producer and fashion designer Pharell Williams, who is also the creative director of eco-fabrics firm Bionic Yarn, will be collaborating with Dutch denim label G-Star Raw to launch a new denim collection ‘RAW for the Oceans’, using recycled plastic.
 
The ‘Happy’ hitmaker announced the collaboration recently during a press conference at the American Museum of Natural History, where he explained that Bionic Yarn and G-Star would be launching the eco-friendly denim line that will consist of denim from G-Star incorporating Bionic Yarn’s eco-thread made from recycled plastic bottles sourced from the ocean.
 
On the collaboration, Williams said that working with G-Star was an obvious choice as the Dutch denim label has a legacy of pushing the boundaries of fashion and denim forward.
 
Bionic Yarn is a company built around performance, and denim is the perfect category to show the world what Bionic Yarn can do, as everyone has jeans in their closet, the Grammy award winner added.
 
The partnership is a result of Williams’ and G-Star’s cooperation with The Vortex Project—an initiative by Parley for the Oceans, a platform where several creators, thinkers and leaders come together to raise awareness for the beauty and fragility of oceans and collaborate on projects that aim to end the destruction of oceans.
 
In addition to the collaborative collection, G-Star would also be incorporating and integrating Bionic Yarn materials to its existing denim lines.
 
The first collection under the collaboration would be available online and in G-Star stores from August 15, 2014.
 

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Egypt signs agreement with UNIDO for cotton production

Egypt has signed a €1.5 million ($1.74 million) cooperation agreement ...

Interviews View All

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X