Home / Knowledge / News / Apparel/Garments / Payner joins Bluefly as Chief Merchandising Officer
Payner joins Bluefly as Chief Merchandising Officer
15
Feb '14
Bluefly, Inc.announced that retail industry veteran and former Bluefly CEO Melissa Payner has rejoined the Company as Chief Merchandising Officer, effective immediately. Bluefly, a leading eCommerce retailer of designer, contemporary and private label apparel and accessories, was acquired by affiliates of Clearlake Capital Group in May 2013.
 
“Bluefly has a tremendous foundation as a leader in fashion eCommerce. I’m excited to lead Bluefly’s merchandising group, and I look forward to working with the talented Bluefly and Clearlake teams as well as our partners and suppliers as we optimize this irreplaceable eCommerce platform”
 
Bluefly Chief Executive Officer and Clearlake Operating Advisor Neel Grover said, “Melissa is a seasoned and visionary merchandising executive with deep expertise in eCommerce and designer merchandising, and we are pleased to bring her back to Bluefly at this exciting time for the Company. 
 
Melissa was integral to Bluefly’s original rapid growth and popularity, and she is the right person to lead our merchandising team as we drive towards our goal of providing a uniquely appealing experience for our customers.”
 
Ms. Payner brings a wealth of merchandising leadership experience. She previously served as Bluefly’s Chief Executive Officer from 2003 to 2012. Prior to Bluefly, Ms. Payner served as Chief Executive Officer of Spiegel Catalog and President of Chicos FAS. She currently serves on the Board of Destination Maternity.
 
“Bluefly has a tremendous foundation as a leader in fashion eCommerce. I’m excited to lead Bluefly’s merchandising group, and I look forward to working with the talented Bluefly and Clearlake teams as well as our partners and suppliers as we optimize this irreplaceable eCommerce platform,” said Ms. Payner. 
 
“Bluefly has attractive opportunities for growth, and, with Clearlake’s backing, the Company is well-positioned as a compelling fashion destination for customers looking for a well-curated assortment of in-season, high-end apparel and accessories at great prices.”
 
“We are excited to welcome Melissa back as Bluefly re-invigorates its brand and aggressively capitalizes on its position as a leader and innovator in fashion eCommerce,” said Behdad Eghbali, Clearlake Partner. “We’ve made great progress in turning Bluefly around since acquiring the business in May, including rebranding the websites, building a marketplace, and refreshing the inventory and technology. Melissa is a respected leader in the industry with a great eye for fashion, and we look forward to partnering with her to take Bluefly to the next level.”
 
About Bluefly
Bluefly is a leading online fashion retail hub offering unique access to in-season designer, contemporary, and private label apparel and accessories. The Company is the only eCommerce platform that sells merchandise through two distinct and compelling eCommerce channels.
 

Bluefly

Must ReadView All

Apparel/Garments | On 30th Jun 2016

Retailers hail Model Shop announcement, pay hikes

Retailers have welcomed the government’s decision to allow shops,...

Yin Group chairman Yin Zhiyong

Textiles | On 30th Jun 2016

Changyuan acquires textile machinery maker Yin Science

Changyuan Group (also CYG Group) has announced acquisition of textile ...

Texprocil chairman RK Dalmia

Textiles | On 30th Jun 2016

Extend spl package to home textiles: Texprocil to govt

Welcoming the special package for the garment sector recently...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search