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Pak firm Lala Textiles debuts salwar kameez range in India

February 17, 2014 (India)

Exploring ancient weaves and infinite possibilities of the loom from Pakistan, experimenting with color and designs for more than 50 years, LALA TEXTILES the leading brand from Pakistan launched intricate collection of suits by ‘Sana and Samia- Celebre Woollen Shawl Collection’. 
 
An exclusive assortment of suits inspired by the art of weaving, LALA TEXTILES known for aesthetic appeal and unique designs has introduced this collection with a touch of luxury onto rich fabrics like Linen, Organza, Satin and Jacquard.
 
The vivid collection of suits is a combination of inimitable ethnic & exotic designs with an excellent finish of treasured art. The team of creative artisans from Pakistan ensures their signature look with intricate detailing & fine finishing, imparting the classic & timeless look to this effervescent melange of colors. 
 
The varied colors include subtle hues ranging from purple, red, orange, grey, brown and shades of blue. Its distinctive and attractive patterns make this conglomeration suitable for an afternoon or a formal evening.
 
On the launch of this collection by LALA, CEO Lala Textiles, Mr. Pervez Lala, said “We proudly bring to you an enormous range of Sana and Samia - Celebre Woollen Shawl Collection. This collection is brought in India keeping in mind the sensibilities of discerning customers. 
 
Our lines, collections and brands are known for versatility of designs and affordable price ranges, ensuring accessibility to diversity of women.The fabrics that we have used are very fine and rich in quality and exhibits the rich diversity of the Sub - Continent featuring timeless craft as interpreted for the modern era.”
 
LALA TEXTILES launched its first retail label in 1972 and has today grown to encompass diverse retail brands providing accessible summer; midsummer and winter fabric ranges; these include lines such as Madham, Crinkle, Dahlia, Vintage, Sana & Samia, Pashmina, SENSUOUS, La Moderno La Femme, Kesa, Brocade, Khaddi & Lala Classic. 
 
About LALA Textiles:
Having started as a simple trading house in 1947, the Lala Textile brand has today grown to encompass four diverse retail brands providing accessible summer; midsummer and winter fabric ranges to ladies across Pakistan and internationally. Indeed it was with the inception of the quintessential Lala retail label in 1972 that the trading house first started consumer retail. Today, with over more than 40 years of seasoned experience, the Lala brand continues to provide quality material through custom prints throughout the year.
 

Lala textiles
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