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Apparel brand Soybu to debut first retail store in Denver
18 Feb '14
3 min read
“We think active fashion should be durable, comfortable and figure friendly – it’s been key to our mission for almost two decades,” continued Schmitt. “We use recycled materials whenever possible so when a woman wears Soybu, she can trust that it will not only look beautiful, but it will last and be mindful of the environment.”
Soybu experienced significant growth this past year and is now in over 1,000 specialty stores and boutiques as well as major sporting goods chains, department stores, and select yoga and fitness studios. Soybu also expanded into international markets this past year including the Middle East, Canada and Japan.
About Soybu
Soybu is the leader in the active fashion category as a lifestyle brand that provides performance fashion that is forward thinking, eco-thoughtful and colorful. Founded by women and designed by women, the Soybu mission is to empower the “everywoman” with clothes that flatter her femininity, highlight her individuality and fit her lifestyle – effortlessly and every day.
Soybu
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