Home / Knowledge / News / Apparel/Garments / Gap's campaign “Lived-In” celebrates classic casual styles
Gap's campaign “Lived-In” celebrates classic casual styles
19
Feb '14
Launching, “Lived-In,” Gap’s global marketing campaign celebrates an authentic attitude, also captured in the brand’s spring product collection featuring a modern and youthful interpretation of classic, casual styles.   
 
For years, Gap has shared its belief in the power of the individual by highlighting people who are always their most authentic selves. This season, the “Lived-In” attitude is brought to life by a cast of emerging and talented young artists including musicians, singers, actors and photographers.
 
Unveiled worldwide, the campaign includes Trinidadian-born American recording artist Theophilus London; English singer-songwriters Birdy and Anna Calvi; American actors RJ Mitte and Julia Garner; Swedish photographer Lina Scheynius; and American singer-songwriter and record producer Ernest Green (performing under the stage name Washed Out). Each artist was photographed by David Sims, who is known for his ability to capture his subject’s own easy style – a confidence and comfort that can only be expressed in clothes that you can truly live in.
 
“We are proud of our tradition of finding emerging talent from around the globe and sharing them with the world in an authentic and meaningful way,” said Seth Farbman, Gap’s Global Chief Marketing Officer. “For 45 years, Gap has celebrated individual style, and as demonstrated through ‘Lived-In,’ there’s just something about a well-loved denim jean or washed out cotton tee that truly expresses a person’s character.”
 
The campaign will appear in March issues of national magazines, outdoor in cultural hubs of key markets and across Gap’s social media channels. In partnership with Vogue magazine, Gap created a first-ever tactile fabric print ad for their March issue, which includes a fabric logo made from the cotton of a worn-in tee. The campaign was developed in Gap’s Creative Center in New York in partnership with Peterson Milla Hook.
 
Spring 2014 Collection
The spring collection, the first line developed by Creative Director Rebekka Bay, continues Gap’s expression of American optimism and casual style that feels as authentic as the talents of the artist wearing them in the campaign.
 
 

Must ReadView All

Textiles | On 26th Apr 2017

Kering's consolidated revenue growth rises 31.2% in Q1

The consolidated revenue growth for luxury group Kering for the first ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search