Calvin Klein unveils global omni-channel campaign

19 Feb '14

4 min read

The Spring 2014 Calvin Klein Underwear campaign – which includes print ads shot by renowned fashion photographer Steven Klein and a 15 second video directed by Fabien Baron of Baron + Baron – will prominently feature the call to action and hash tag on all executions on all platforms.

The campaign highlights the brand’s latest men’s offering, Calvin Klein Dual Tone, which combines color and fabric technology to produce a uniquely modern and vivid combination.

The brand’s global advertising campaign is comprised of a strategic mix of digital, mobile, print and outdoor advertising across more than 20 countries. In addition to numerous editions of leading men’s publications – like GQ, Men’s Health and Esquire – the launch will also be supported with social media placements on key platforms, such as Facebook, Tumblr, and Youku as well as a first-time partnership with Reddit.

The first outdoor executions began to be posted in the United States – including the digital ABC SuperSign in Times Square and billboards at Houston & Lafayette Streets in New York City, as well as one on Sunset Boulevard in Los Angeles, California.

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide.

Product lines under the various Calvin Klein brands include women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture).

Calvin Klein

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