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Vero Moda debuts botanical & tropical prints apparel line
19
Feb '14
VERO MODA’s Spring Summer’14 collection is feminine, chic and effortlessly elegant. The key trends of the collection include tribal patterns, botanical inspirations, american explorers, tropical influences, summer graphics, stripes and the much loved floral prints.
 
One of the overarching macro themes for the entire season is the nomadic African inspired look. This story will evolve throughout the spring/summer and across different nomadic tribes from Africa to India, Asia and Europe. Ikat prints, jacquard patterns, embroidery details as well as rich heavy weaved fabrics take the center stage this season. 
 
This season, botanical fashion finds embrace nature. New animal prints with a splash of color, floral inspirations and exotic prints are sure to garner plenty of attention. Loved for their strong graphic quality, these botanical fashion finds dare to inspire.
 
Fashion’s ongoing love affair with floral prints continues for Spring 2014 with numerous styles showcasing the iconic pattern. Be prepared to embrace your inner lady with floral print dresses, jumpsuits, blazers and shorts. Floral prints are all about having fun with fashion and embracing the joy and romance of spring. Perhaps, this is why the floral trend is one that just won’t go away. 
 
The gypsy trend is dominated by a mix of long dresses, pastel blazers, frilly tops and lots detailing on the front and back.
 
The American Explorers collection is for women who want to keep their look cool and casual. Raw sporty and bohemian details are mixed together to create a collection with an all American look. Denim in different washes and raw printed tees are the signature pieces of this collection and can be put together to create simple, fun ensembles for everyday wear.
 
Aztec prints are all over the fashion scene this summer yet again! The vibrant and colourful prints that match a sense of graphic repetition with a native and ethnic look are one of the main keys to nailing this season’s look.
 
This season VERO MODA also introduces its new sub brand – Noisy may.  Noisy may lives and breathes denim, from the hottest washes to can’t-live-without cuts. But there’s so much more to Noisy may than just the perfect pair of jeans, it offers a whole collection of on trend separates, including tops, shorts, skirts, knits, jackets and dresses. It’s the perfect blend of edginess and femininity. 
 
So be it the girl-next door, the traveler, the dreamy eyed or the fashion forward VEROMODA’s Spring Summer’ 14 collection offers it all.
 

Vero Moda


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