Home / Knowledge / News / Apparel/Garments / Saks Fifth Avenue debuts men's new designer sneakers line
Saks Fifth Avenue debuts men's new designer sneakers line
20
Feb '14
Saks Fifth Avenue will debut SNEAKS, a new home for men’s designer sneakers in key markets around the country. The SNEAKS installation will include high tops, slip-ons, athletic sneakers, collaborations and limited-edition, exclusive packages from Maison Martin Margiela, Giuseppe Zanotti, Dsqaured2 and more.
 
“Saks buyers have pulled together an incredible assortment for spring to cater to the growing demand for the what’s new and next in designer sneakers.”
 
To kick off the launch, Saks Fifth Avenue will host a series of high-profile events in partnership with local athletes. In Houston on February 26, Saks and former Houston Rocket Dikembe Mutombo will host a charity cocktail to benefit the Dikembe Mutombo Foundation. On March 19 in Beverly Hills, Saks will host an exclusive event with Angeleno Magazine to benefit the Sports Spectacular foundation. 
 
The event, presented by DJ Skee and music producer Harvey Mason, will feature appearances by Seattle Seahawk Ricardo Lockette, former NBA All-Star Byron Davis, Hudson Jeans owner Peter Kim and graffiti artist Alec Monopoly, who will be donating a piece of “sneaker art.” The event will be followed by a ten-day in-store SNEAKS trunk show. In Boston on March 25, Saks will host a designer cocktail event with the Boston Bruins Foundation and Bruins players.
 
“This launch comes in response to the overwhelming popularity of sneakers at Saks Fifth Avenue over the past three seasons,” says Tom Ott, Senior Vice President, GMM Men’s, Saks Fifth Avenue. “Saks buyers have pulled together an incredible assortment for spring to cater to the growing demand for the what’s new and next in designer sneakers.”
 
One focus of the launch will be a series of designer collaborations. Raf Simons x Adidas is a unisex collab with a playful comic book aesthetic and a mad mix of materials. Y-3 x Adidas brings together Yohji Yamamoto and legendary art director Peter Saville—famous for his Joy Division and New Order album artwork. There will also be a springtime focus on slip-on sneakers, a luxed-up version of the classic skater shoe that has been a laid-back staple for sneakerheads.
 
SNEAKS will include sneakers available exclusively at Saks from Maison Martin Margiela, Hugo Boss, Fendi, Dsquared2, Pierre Hardy, Jimmy Choo, Giuseppe Zanotti and Bally. Other sought-after brands available at Saks will include Versace, Valentino and Lanvin. 
 
The sixteen stores with a new SNEAKS area include: New York, Beverly Hills, Chicago, Houston, Atlanta, Boston, New Orleans, Las Vegas, Bal Harbour, Troy, Chevy Chase, Tyson’s, Bala Cynwyd, Beachwood, Columbus, Indianapolis, and Richmond. 
 

Saks Fifth Avenue


Must ReadView All

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Apparel/Garments | On 15th Dec 2017

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Strategic location, modern factory facilities and proximity to the...

Courtesy: 2XU

Apparel/Garments | On 15th Dec 2017

L Catterton Asia announces JV of GXG and 2XU

L Catterton Asia, the Asian unit of the largest and most global...

15 trade associations urge nations to safeguard WTO system

Apparel/Garments | On 15th Dec 2017

15 trade associations urge nations to safeguard WTO system

Fifteen trade and industry associations from across the world have...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search