Home / Knowledge / News / Apparel/Garments / Puma Q4 sales decline 4.7%
Puma Q4 sales decline 4.7%
20
Feb '14
Confident that new strategic direction “Forever Faster” will initiate Turnaround.
 
2013 Fourth Quarter Facts
-Consolidated sales at € 698 million, a currency adjusted decline of 4.7%
-OPEX improve for the fourth consecutive quarter, down 4.8% against the same quarter last year
-EBIT before special items of € 1.1 million
-Special items of € 129 million booked, as indicated last November, consisting of mostly non-cash effective impairments
-EPS declines to € -7.71 due to impact of special items
 
2013 Full Year Facts
-PUMA’s full year consolidated sales are in line with guidance, declining by 3% currency adjusted to around € 3 billion
-Gross profit margin decreases to 46.5%
-Solid OPEX reduction: The Transformation and Cost Reduction Program drives the OPEX down 6.9% year on year
-Improved working capital position, led by strong focus on inventories and receivables management, resulting in a € 37 million improvement in free cash flow
-EBIT before special items reaches € 191.4 million
-EPS declines to € 0.36 due to impact of special items
 
Key sales figures at a glance
Bjoern Gulden, Chief Executive Officer of PUMA SE: “2013 has been a challenging year for PUMA and there is no doubt that we have issues in terms of lack of brand heat, commercial products and desirable distribution. Nonetheless, PUMA is a great brand and with our new brand positioning as the Fastest Sports Brand in the World, we have a clear vision of where we want to go. 
 
“Forever Faster” is not only our new brand statement, it is also our new mindset. PUMA is about fast products, fast athletes, fast designs and fast decision making. With the re-signing of Usain Bolt, and signing of Arsenal FC and Mario Balotelli, we further demonstrate that we are a true sports brand. 
 
 
Click here to view full results
 

PUMA

Must ReadView All

Textiles | On 16th Jan 2017

India’s WPI inflation rises to 3.39% in December 2016

India’s annual rate of inflation, based on monthly wholesale price...

Apparel/Garments | On 16th Jan 2017

EC proposes enhanced market access for Sri Lanka

The European Commission (EC) has proposed that a significant part of...

Textiles | On 16th Jan 2017

Producing contamination free cotton biggest task: CCI

Producing contamination free cotton is the biggest task for the...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search